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University of Maryland Baltimore County
College of Arts, Humanities, and Social Sciences
Faculty Media Training Workshop 10/1/21
Goal: To prepare faculty with tips and best practices to share their research with non-academic media.
Faculty will learn tips:
● for reaching out to non-academic media or accepting requests
● from faculty with different levels of media experience
● on how to manage social media to share research and ideas
● on how the Faculty Expert Search tool will help the public find your research
● from a WYPR producer and an editor from The Conversation
Time Topic Presenter
10:00 am ● Introductions of communications team and
presenters
● Process for working with external media
Catalina Sofia Dansberger Duque,
communications manager for the social sciences and the
humanities, Office of Institutional Advancement
10:10 am ● Talking about your book with strangers who
are not academics on multiple platforms
Liz Patton, associate professor of media and communication
studies at UMBC, author of Easy Living: The Rise of the Home
Office (Rutgers University Press, 2020).
Featured in/written for: CNN, HuffPost, The Conversation,
WalletHub, BizWoman, On The Record/ WYPR, UTAH Public Radio
10: 25 am ● Working with radio Maureen Harvie, senior producer, On The Record, WYPR
10:40 am ● Managing media on a highly sensitive
research topic that has become a top news
item when you are not comfortable with
media.
Zoë M. McLaren, associate professor of public policy at
UMBC, a health economist whose research informs health
and economic policy to combat infectious disease epidemics
including HIV, tuberculosis, and COVID19 in the United
States and abroad.
Featured in/written for: NYT, Washington Post, Bloomberg,
Newsweek, Forbes, The Conversation
10:55 am ● Social Media best practices for engaging
with the public as a UMBC representative
● Managing sensitive research topics and
conversations
Kait McCaffrey, communications manager for UMBC social
media
11:10 am ● Creating and controlling your own media in
multiple languages and multiple circles
Fernando Tormos-Aponte, assistant professor of public
policy at UMBC, specializes in social movements, identity
politics, social policy, and transnational politics.
Featured in/written for: NYT, NYT Español, The Washington
Post, Latino Rebels; Jacobin
11:25 am ● Helping the public find public researchers Dinah Winnick, director of communications and content
strategy, Office of Institutional Advancement
11:35 am ● Pitching arts stories to The Conversation Nick Lehr, arts and culture editor, The Conversation
11:40 am ● UMBC’s arts and culture media landscape Tom Moore, director of arts and culture, Office of
Institutional Advancement
11: 45 am ● Q & A Catalina Sofia Dansberger Duque