Name: Jana Esmat

Pronouns: She/Her

Semester of Internship: Spring 2026

Major: Information Systems & Financial Economics

Current Class Level: Senior

This semester I completed a(n)...: Co-Op

Internship, Co-op, or Research Site (Company/Organization Name): Red Bull North America, INC.

Location of the Organization (City, State): Santa Monica, California

Title of position: Baltimore Student Marketeer Team Lead

Tell us about your internship, co-op, or research opportunity, including your day-to-day responsibilities:

As the Red Bull Student Marketeer Team Lead for the Baltimore Team, I oversee recruitment, onboarding, and training while continuing to execute in-field marketing initiatives. I was promoted to Team Lead in September after serving as a Student Marketeer for over a year and am proud to be the first UMBC student to hold this role. In my day-to-day responsibilities, I coach team members, contribute ideas during weekly meetings, support new hire training, and ensure executional excellence in the field. I also continue actively sampling, organizing events, and engaging directly with consumers across Baltimore, D.C., and the nation, whenever there's a big Red Bull moment happening in any other state, through strategic activations and events, I have helped increase brand awareness, drive product trials, and expand Red Bull's presence on campus, while building meaningful connections with diverse communities and organizations.

Describe the process of obtaining your position. When did you hear of the position and submit your application?

I first learned about the Red Bull Student Marketeer position in May 2024 while attending a Red Bull Show run Formula 1 event in Washington, D.C. At the event, I met my now former Team Lead, who was sampling and representing the brand. We had a great conversation about Red Bull, campus involvement, and my interests, and she shared that they were actively recruiting Student Marketeers from UMBC. She took my contact information and later sent me the application through LinkedIn. I submitted my application shortly after in May, excited about the opportunity to represent a brand I had long admired.

What resources did you use to find your current experience?

LinkedIn or other social media

What have you enjoyed the most about your position and organization?

What I have enjoyed most about my position is the opportunity to be part of unforgettable experiences while representing a global brand. Through Red Bull, I have had the chance to work at incredible events and concerts, and even travel to places like Boston, Massachusetts and Santa Monica, California to be part of major global moments such as the Red Bull Cliff Diving World Finale. It is inspiring to work for a company that is consistently ranked as having one of the best student jobs in the world, and I am especially proud not only to have been part of it, but to serve as the Team Lead for my city. Beyond the events, what stands out most is the community, teamwork, and connecting with Student Marketeers from across the country has given me a strong network and a sense of belonging within the organization.

How do you believe you have made an impact through your work?

I believe I've made an impact by extending Red Bull's reach to UMBC and in the Baltimore market while also building a motivated, high-performing team. As the first Student Marketeer and now Team Lead from UMBC, I helped expand brand visibility through strategic activations, increased product awareness, and ensured consistent in-field execution. Beyond driving results, I've supported recruitment, onboarding, and coaching to ensure my team feels confident and aligned, creating a positive and high-energy environment that reflects the brand.

What advice would you give to another student who is seeking an internship or similar experience?

My advice would be to put yourself in the right environments and not be afraid to start conversations. I found my opportunity by attending an event, introducing myself, and showing genuine interest. You never know which interaction can open a door. 

Please provide a short reflection or quote about what you liked most about your position / earning internship credit / working with the Career Center.

"Work hard, play harder" is a mindset that truly defines my experience with Red Bull. I love being part of a role that pushes me to perform at a high level while also allowing me to be part of exciting, unforgettable experiences. The UMBC Career Center supported me along the way by reviewing my resume.