Name That Blue is a deceptively simple online game that asks you to identify which household name brands go with which shade of blue. Is that IBM or Nokia? Twitter or Skype? Just click on the brand name for instant feedback and feel the pressure rise along with your score.

Think you’re up for the challenge? Is color one of your superpowers? Got any deadlines you were planning to blow? If you make it back here in the next couple of days, comment and let us know how you did.

Once you’ve mastered those blues (and still no deadlines you really mean to keep), click the “Want more than blues?” link at the bottom of the page to try another color. Once you do, the ramped up challenge becomes multicolor. Exactly whose insipid lavender, audacious green or glorious, sunshiny yellow is that?

More sites and businesses are still being added, and if you really kick it, you’ll unlock the reds.

Procrastination in even higher gear? Check out semi-secret, experimental Blue That Name.

The masterful and insidious creation of web developer Colin Gourlay, the source code for Name That Blue is available for scrutiny and forking on Github. Gourlay is also on Dribbble, by the way. At this writing, there’s just one post — the cute transitioning animation between drawer icon and close button for his Name That Blue slide-out menu.

What’s your favorite blue? How did you score in the game? Let us know in the comments.

Add Ornamental Elegance with the Fleuron Font – only $12!

The MultilingualWeb-LT Working Group has published a W3C Recommendation of Internationalization Tag Set (ITS) Version 2.0. ITS 2.0 provides a foundation for integrating automated processing of human language into core Web technologies. ITS 2.0 bears many commonalities with its predecessor, ITS 1.0, but provides additional concepts that are designed to foster the automated creation and processing of multilingual Web content. Work on application scenarios for ITS 2.0 and gathering of usage and implementation experience will now take place in the ITS Interest Group. Learn more about the Internationalization Activity.

The Web Performance Working Group has published a W3C Recommendation and two First Public Working Drafts today:

• A W3C Recommendation of Page Visibility (Second Edition). This specification defines a means for site developers to programmatically determine the current visibility state of the page in order to develop power and CPU efficient web applications.
• A First Public Working Draft of Beacon. This specification defines an interoperable means for site developers to asynchronously transfer data from the user agent to a web server, with the user agent taking the responsibility to eventually send the data.
• A First Public Working Draft of Resource Priorities. This specification defines a means for site developers to programmatically give the User Agent hints on the download priority of a resource. This will allow User Agents to more efficiently manage the order in which resources are downloaded.

Learn more about the Rich Web Client Activity.

UMBC students turned entrepreneurs sell mobile app to Hanover company

Talk about a hands-on experience. What started as a class project in entrepreneurship has turned into a real-life business opportunity for a handful of University of Maryland, Baltimore County students.

The group of students, who were part of a fall 2012 freshman seminar class on entrepreneurship and innovation, have sold the intellectual property rights for their class creation — a campus navigation mobile application — to Hanover’s Tecore Networks. The goal of the class was for students to work together to develop an idea for a product or service, then work together to bring their idea to market.

Read more at http://www.bizjournals.com/baltimore/news/2013/10/14/umbc-students-turned-entrepreneurs.html