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For years, I’ve continuously read how print is a dying industry and how print designers are in danger.
It’s hard to argue, when many big name newspapers and magazines of the past see more readership online than in print. It’s even harder when many of these magazines and newspapers cease printing altogether to go full-blown digital.
Print designer’s skills are too basic and not interactive enough in a world where everything digital seems to flourish. Print designers are seen as slower-paced when we have to compete with websites that load in less than a second.
Print designers are seen as the ancient ancestors of the young, new web designers. As a print designer, I sometimes resent this and sometimes I embrace it. Starting out in print allows me to see from a bigger picture perspective rather than a narrow-sighted one. It can be discouraging for those who started in print to make that switch to the web. Years ago, it absolutely was intimidating. But now? Not so much.
It’s no secret that the world of web design is stuck on a minimalist binge. It just seems to work (for now). We’ve stripped our websites down to the bare essentials and freed them from busy designs and over-the-top graphics. This easily plays into the hands of the print designer who rarely has the luxury to deal with these kinds of things.
In print, the simpler, the better and this is a mantra becoming quickly adopted by the web…
Right off the bat, we start with a site that is putting emphasis on large headlines and one left adjusted column of text. It reminds me of magazine spreads and brochures that offer a little explanation next to a picture. As you scroll down, we see more content organized into wonderful columns, categorized by different flat colors and headlines.
Freytag utilizes a layout that you don’t see too often. It’s rather unbalanced and there are some elements that are on top of one another. However, I believe the consistency is created with the headlines and the copy that seems to take a page from…well, other pages.
The way Dassel Und Wagner has set up their website, first of all is extremely interesting and provides a great user experience. Secondly, it reminds me a lot of magazine spreads. With little graphical additions to the pictures and headline-esque type over them, it seems like Wagner has borrowed a bit from the simple, print side of things.
I absolutely love and adore the simplicity of this site. The color palette is neutral enough to put emphasis in the places necessary. It’s a well designed site that looks much like a page from a simple brochure.
The initial text on this site is laid out as if it’s on a piece of paper that’s on top of the header phone. As you scroll down, you’ll notice the styling of the actual content is very similar to what we see in books and novels. There’s a wonderful added touch with the drop cap as well, which was obviously made popular in print.
The most interesting part of this website is the border around the window of the site. This is something I see a lot in print design to make things stand out. I like how this was incorporated almost unknowingly in this web design.
Plans and Politics is definitely an unorthodox way to treat websites. It seems like it’s this big picture with different pieces of text on it, that you navigate via the box in the top left of the screen. It reminds me a lot of a map that happens to have some descriptions on it, while the navigation is the map key.
Well, obviously Newsweek is a well known publication that was, at one time, a printed publication. Last year, however, they decided they wanted to join the digital world and offer their news only online. Of course, it’s no surprise that many of their layouts and lots of their stories seem to look much like printed articles. It’s what they know.
Exponent does a great job of borrowing from many print genres, including water color and illustration to create their site. They have some elements that are native to the web (but that can be done in print) and have some layouts that will remind you of quick pieces in magazines and books.
I think that the black and white picture automatically relates to print. In addition, the pictures have a slight texture on them that seems like it’s some sort of heavy paper. The typography, again, seems to borrow some layout techniques from magazine and newspapers.
This site starts as an introduction to the brand. As you scroll down, you get a moving picture set and a new headline for each piece. It makes me think about how we used flashcards to learn new things, and I think this may be a borrowed concept here. As you continue to scroll down, you’ll see columns of text, which is obviously similar to what we know in print.
I like this site because it’s extremely simple and has little to no fluff. It’s easy to read and understand and it’s not hard to figure out exactly what they’re selling. There are no distractions and again, I feel like that’s something standardized in print. The layout also seems to be rooted there, as we have many headlines with centered body text to help us categorize our sections better.
Magetur is a digital printing agency that uses a good mix of what’s native to web and what’s native to print. The bold headlines and flat, block colors help set up tones of print design. Great hover effects and shadows on some elements add some character and show us the web design side of things. While I’d say this design is still heavily based off print, this is a wonderful way to show how to mix the two.
If you were handed a portfolio filled with photography, chances are each photograph would have it’s own page, and if the pages were loose you’d have to go through each page to see each picture. This is how it feels like Anne Vallés set up her portfolio. Also, in the about section, the layout of the text is very reminiscent of print work, with the use of columns.
No matter how many times I try to get into the digital world, there’s just something about paper. I’d much rather thumb through the pages of a paper or hard back than swipe through them in an e-book. I’d rather write down my ideas and to-do lists than type them into an app on my smartphone. I may be too “old-school” or traditional, but it helps me with my connection to my work. Understanding this type of relation in print makes it much easier to do in web design. Don’t kill off print just yet, because it’s gone digital.
What aspects of print design survive in your website designs? Will we ever fully replace print? Let us know your thoughts in the comments.
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Moto X strengthens the hand of apps and technologies that emphasize listening to everything, all the time.
The Moto X, the new smartphone from Google’s Motorola Mobility, might be remembered best someday for helping to usher in the era of ubiquitous listening.
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Photograph by Josh Sisk
In the latest issue of the Baltimore City Paper, Gender and Women Studies professor, Kate Drabinski, pulls back the curtain, giving readers a glimpse into the world of Bronies, a small, but dedicated group of predominantly adult men who are fans of the cartoon My Little Pony: Friendship is Magic.
Drabinski traverses the network of fan-made illustrations, full-body fur suits and panel discussions throughout the Baltimore Convention Center, observing and interviewing fans and volunteers to get a better understanding of the world around her.
“To an outsider, this subculture contains all the elements of something creepy. Grown men seemingly obsessed with a little girls’ cartoon program, dressed in giant fur suits and engaging in some kind of ‘pony play,’” Drabinski writes.
But, the deeper Drabinski delves, the more it becomes apparent this subculture born from the Hasbro classic extends well beyond obsession, representing the desire for all genders and all ages to embrace kindness, loyalty and generosity – values instilled in each of the furry, hoofed characters.
“’brony’ is a far more complicated identity, one that tells us as much about the mainstream culture that bronies resist as it does about what makes a man love a cartoon horse,” says Drabinski.
]]>Genesis 2.0 takes their framework to the next level with HTML5, CSS3, and microdata by updating the popular WordPress design framework, making the web faster, safer, and more mobile friendly.
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