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<NewsItem contentIssues="true" id="26200" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26200">
<Title>A Deeper Look into Various Content Management Systems</Title>
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    <p>The popularity surrounding open source code is not created on accident. Developers who can work together by sharing projects and functionality will create more stable websites over a shorter span of time. You have folks working on different aspects of the site which ultimately produces more bug fixed and cooler fixtures. But there are a mess of choices out there, it can be difficult finding what works the best.</p>
    <p>In this article I would like to delve a bit deeper into some popular Content Management Systems. Web projects which gain traction often stick around the longest, and these frameworks can produce loads of new themes and modules. I won’t go too far with details of the inner-workings in each system. But we should concentrate more on the key aspects which make each CMS worthwhile.</p>
    <p></p>
    <h2>Drupal CMS</h2>
    <p>The open source Drupal project has been around for a long time, and seen plenty of new iterations. I have only worked a brief period in the backend and the development is very clean. I feel that Drupal is good for any generic website, because there are so many possibilities for tweaks.</p>
    <p><a href="http://drupal.org/" rel="nofollow external" class="bo"><img src="http://blog.teamtreehouse.com/wp-content/uploads/2013/03/drupal-homepage-project-2013-screen.png" alt="drupal cms open source project website" style="max-width: 100%; height: auto;"></a></p>
    <p>Drupal has its own <a href="http://drupal.org/start" rel="nofollow external" class="bo">getting started guide</a> for beginners. There is a lot of stuff to understand about the admin panel, and the installation process is not as clean as WordPress. But for these tradeoffs Drupal is a seriously phenomenal CMS. You have the ability to manage users based on roles which also includes custom parameters. Similarly you can do this with your own custom post/page types as well.</p>
    <p>There is a large number of themes and modules to download for extended functionality. This may be the case with many other CMS engines, but Drupal has been around for so long. The library is massive and contains a lot of nifty features. You can dig through the <a href="http://drupal.org/project/modules" rel="nofollow external" class="bo">modules</a> and <a href="http://drupal.org/project/themes" rel="nofollow external" class="bo">themes</a> pages for a better understanding.</p>
    <p>But ultimately this is a CMS you should experience for yourself. Thanks to Opensource CMS you could also <a href="http://www.opensourcecms.com/scripts/details.php?scriptid=191" rel="nofollow external" class="bo">try a Drupal demo</a> of the frontend or admin panel. Short of installing your own Drupal website on a local server, this live demo would be the quickest option for newcomers to get familiar with Drupal’s core.</p>
    <h2>Fork CMS</h2>
    <p>Second to Drupal for general CMS options would be <a href="http://www.fork-cms.com/" rel="nofollow external" class="bo">Fork CMS</a>. They are both written on PHP/MySQL and work using a similar compartmentalization of template codes vs page content. Although Fork is newer, the developers have been working really hard to publish new features and handle bug fixes. It is definitely a recommendation if you want to try something new.</p>
    <p>Fork hosts a similar <a href="http://www.fork-cms.com/getting-started" rel="nofollow external" class="bo">getting started guide</a> which may be an interesting read, and even better I found that Fork <a href="http://www.fork-cms.com/demo" rel="nofollow external" class="bo">hosts their own live demos</a> which you can toy around for yourself. The admin panel is much more hidden than other similar CMS’. The options are also a bit more confusing but grow on you with time.</p>
    <p><a href="http://www.fork-cms.com/blog/detail/fork-cms-3-5-major-milestone" rel="nofollow external" class="bo"><img src="http://blog.teamtreehouse.com/wp-content/uploads/2013/03/fork-cms-blog-website-layout.png" alt="fork cms opensource website project screenshot 2013" style="max-width: 100%; height: auto;"></a></p>
    <p>Just recently it was announced that Fork will be switching template engines and <a href="http://www.fork-cms.com/blog/detail/fork-cms-3-5-major-milestone" rel="nofollow external" class="bo">using PHP Symfony</a> as the main framework. This was a big anticipated change since it was announced, and so any new developers will be getting into a newer updated version of Fork. The changes are noticeable from previous versions and the templating engine is much easier to work with.</p>
    <p>Fork offers users the ability to manage all types of posts and pages. Blogs, image galleries, user profiles, anything that you can think may be added into Fork. The modules system provides an effortless expansion of the backend variables and methods. Although it might be easier to <a href="http://www.fork-cms.com/knowledge-base/category/theming" rel="nofollow external" class="bo">hit the knowledge base</a> and search for related questions.</p>
    <h2>WordPress</h2>
    <p>We all know and love WordPress so I don’t think there is too much new information that I can present. But I want to share how WordPress has transformed out of a mere blogging platform into the CMS market. The whole project is open source and has been since inception. I think the ability for people to publish their own blogs managed on their own server was revolutionary. It still is a powerful tool.</p>
    <p><a href="http://wordpress.stackexchange.com/" rel="nofollow external" class="bo"><img src="http://blog.teamtreehouse.com/wp-content/uploads/2013/03/wordpress-stack-exchange-answers.png" alt="wordpress open source projects stackexchange overflow questions 2013 homepage" style="max-width: 100%; height: auto;"></a></p>
    <p>But the thing that makes WordPress even more lucrative is the library of tutorials, videos, blog posts, <a href="http://wordpress.stackexchange.com/" rel="nofollow external" class="bo">StackOverflow questions</a>, and WP resources to be found all over the Internet. People who use WordPress are some of the most friendly supporters about sharing what they know. You can start out with zero knowledge of WordPress and pick up a lot of ideas with just a few days of practice &amp; research.</p>
    <p>Looking at newer websites I find that WordPress can be more than useful as an online magazine CMS. Publishers who are not interested in using physical printing would rather post their news online. It seems like WordPress is the best option for this type of website launch.</p>
    <h2>Aardvark Topsites</h2>
    <p>Probably a much lesser-known project which is admittedly very small, but can be helpful in tight niche communities. <a href="http://www.aardvarktopsitesphp.com/" rel="nofollow external" class="bo">Aardvark Topsites</a> is a free open source PHP script for ranking websites in a single gallery. You have the option of making different categories where users may signup, and the category lists will include all the top websites pulling in the most traffic.</p>
    <p><a href="http://www.aardvarktopsitesphp.com/" rel="nofollow external" class="bo"><img src="http://blog.teamtreehouse.com/wp-content/uploads/2013/03/aardvark-topsites-php-script-website.png" alt="aardvark topsites php script open source library" style="max-width: 100%; height: auto;"></a></p>
    <p>It is definitely not something for everybody and Aardvark does serve a very specific purpose. But there are not very many other scripts out there which have such an in-depth solution. Users are supposed to include a badge on their page which automatically updates their ranking number via PHP. Aardvark will log how many pageviews are displayed to each button and catalog the data every day, building up a ranking system for each website.</p>
    <p>For topics with a more refined audience, building a topsite listing is an easy service to a select few people. The Topsites CMS is not difficult to manage, templates are a breeze, and the official Aardvark site has an <a href="http://www.aardvarktopsitesphp.com/manual/" rel="nofollow external" class="bo">online manual</a> for answering the most common questions. The CMS is great for networking among similar websites and helping to drive traffic from Google searches.</p>
    <h2>phpBB</h2>
    <p>To wrap up the whole article I thought it would be nice to switch focus onto bulletin board forums. Namely one of the most popular open source projects <a href="https://www.phpbb.com/" rel="nofollow external" class="bo">phpBB</a>. The website has been online for years and their community has only gotten larger. It obviously runs on PHP/MySQL which is most commonly supported on all webhosts.</p>
    <p><a href="https://www.phpbb.com/demo/" rel="nofollow external" class="bo"><img src="http://blog.teamtreehouse.com/wp-content/uploads/2013/03/phpbb-forums-demo-admin-testing.png" alt="demo testing phpbb forums script" style="max-width: 100%; height: auto;"></a></p>
    <p>The team has setup <a href="https://www.phpbb.com/demo/" rel="nofollow external" class="bo">a live demo</a> where you can login as the administrator to see how the backend works. Also you can see how templates are setup on various page types, such as forum listings or threaded posts. They have also put together a <a href="https://www.phpbb.com/styles/demo/3.0/" rel="nofollow external" class="bo">dynamic styles demo</a> where you can switch between different themes in the forum skin. This is a nice method to get a feeling of how phpBB themes are often structured.</p>
    <p>I think anybody interested in using a forum product should consider phpBB. The WordPress forums are simply plugins, and this goes the same with Drupal and all the other CMS’ which are not originally forum projects. You can find a <a href="https://www.phpbb.com/about/features/" rel="nofollow external" class="bo">list of features</a> on the phpBB website and you may be surprised at how much is offered in an open source bulletin board system.</p>
    <h2>Final Thoughts</h2>
    <p>I should express this is not an exhaustive list of all your choices for open source – far from it! There are so many similar projects available online, and developers are publishing new ideas every month, but this list defines a series of brands I have noticed for a few years now. Spend a bit of time researching on your own and you may be surprised at the barriers you can surmount by starting with open source codes. Additionally, you may share your ideas or questions with us in the post discussion area.</p>
    <p>The post <a href="http://blog.teamtreehouse.com/a-deeper-look-into-various-content-management-systems" rel="nofollow external" class="bo">A Deeper Look into Various Content Management Systems</a> appeared first on <a href="http://blog.teamtreehouse.com" rel="nofollow external" class="bo">Treehouse Blog</a>.</p>
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<Summary>The popularity surrounding open source code is not created on accident. Developers who can work together by sharing projects and functionality will create more stable websites over a shorter span...</Summary>
<Website>http://feedproxy.google.com/~r/teamtreehouse/~3/4B--8bGQALo/a-deeper-look-into-various-content-management-systems</Website>
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<Tag>android</Tag>
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<NewsItem contentIssues="true" id="26197" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26197">
<Title>A Case Study: The Art Of Storytelling Around An App</Title>
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    <img src="http://statisches.auslieferung.commindo-media-ressourcen.de/advertisement.gif" alt="" style="max-width: 100%; height: auto;"><br><a href="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=target&amp;collection=smashing-rss&amp;position=1" rel="nofollow external" class="bo"><img src="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=image&amp;collection=smashing-rss&amp;position=1" alt="" style="max-width: 100%; height: auto;"></a> <a href="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=target&amp;collection=smashing-rss&amp;position=2" rel="nofollow external" class="bo"><img src="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=image&amp;collection=smashing-rss&amp;position=2" alt="" style="max-width: 100%; height: auto;"></a> <a href="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=target&amp;collection=smashing-rss&amp;position=3" rel="nofollow external" class="bo"><img src="http://auslieferung.commindo-media-ressourcen.de/random.php?mode=image&amp;collection=smashing-rss&amp;position=3" alt="" style="max-width: 100%; height: auto;"></a>
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    <p>Every app tells a story. Apps like <a href="https://itunes.apple.com/us/app/pandora-radio/id284035177?mt=8" rel="nofollow external" class="bo">Pandora</a> tell the story of music; apps like <a href="https://play.google.com/store/apps/details?id=com.handyapps.tipnsplit&amp;hl=en" rel="nofollow external" class="bo">Tip N Split</a> tell a story of a calculator; and apps like <a href="https://play.google.com/store/apps/details?id=com.xiaad.android.thermometertrial&amp;hl=en" rel="nofollow external" class="bo">Temperature</a> tell the story of weather. Then we have storybook apps like <a href="https://itunes.apple.com/us/app/alice-for-the-ipad/id354537426?mt=8" rel="nofollow external" class="bo">Alice for the iPad</a>, which literally tell stories!</p>
    <p>The story of the cluttered app market is well known! <a href="http://www.bizreport.com/2013/03/android-app-downloads-outpacing-ios.html" rel="nofollow external" class="bo">Biz Report recently reported</a> that the number of app downloads is estimated to reach 56 billion in 2013. And the <a href="http://www.sfgate.com/technology/businessinsider/article/THE-HOLY-GRAIL-How-To-Get-To-The-Top-Of-Apple-s-4335609.php" rel="nofollow external" class="bo">San Francisco Chronicle has just reported</a> that over 700,000 apps are for sale in the iTunes Store. Getting noticed is a major concern for app developers, and getting noticed sometimes requires not only a breakthrough app, but a compelling story.</p>
    <p>For any app developer, conveying an app’s story at launch is critical. And just as important as promoting the story of your app is developing a story <em>around</em> the app that promotes the app’s story, that helps the app to stand out on digital store shelves, and that differentiates the app from its competitors.</p>
    <p>To that end, what follows is <strong>a story about storytelling for a storybook app!</strong></p>
    <p><a href="http://media.smashingmagazine.com/wp-content/uploads/2013/03/A-House-JPG-2_800.png" rel="nofollow external" class="bo"><img alt="A-House-JPG-2_800" src="http://media.smashingmagazine.com/wp-content/uploads/2013/03/A-House-JPG-2_500.png" width="500" height="375" style="max-width: 100%; height: auto;"></a><br>
    <em>“The House That Went on Strike” and her troops.</em></p>
    <h3>The Big Brands And Storytelling</h3>
    <p>Storytelling has been described as a method of explaining a series of events through narrative. Storytelling is used by marketers as a tool to entertain or to establish an emotional connection; it can be employed to illustrate a concept, to steer an argument and to encourage consumer loyalty. <strong>“The digital age equals a commitment to storytelling,”</strong> explains Marian Salzman, Havas PR North America CEO and author of the annual trend-spotting book <a href="http://www.amazon.com/Whats-Next-What-Expect-ebook/dp/B00AA334OQ" rel="nofollow external" class="bo"><em>What’s Next: What to Expect in 2013</em></a>. “As such, brands are always looking to create stories around their products as a way to relate more personally to the consumer and, at the same time, capture the attention of the media. Storytelling was a trend in 2012, and will continue to be on the upswing in 2013.”</p>
    <p>Indeed, this year’s Super Bowl advertisements and viral videos reinforced the focus on storytelling by brands. Taco Bell told a tale of <a href="http://www.huffingtonpost.com/2013/02/03/taco-bell-super-bowl-commercial_n_2612714.html" rel="nofollow external" class="bo">seniors gone wild</a>, a group of elderly partiers who escape their beds and hit the pools and bars one evening, ending their night by eating at Taco Bell. The spot <strong>tied the brand to youthfulness</strong>. <a href="http://www.adweek.com/news/advertising-branding/youtubes-saddest-stars-get-happy-vws-super-bowl-teaser-146749" rel="nofollow external" class="bo">Volkswagen’s clever use</a> of famous YouTube “anger” stars dancing in a field to “Come On Get Happy” — the theme to ’70s sitcom The Partridge Family — tied the brand to the emotive story of happiness.</p>
    <p>Taking a page from the major brands’ use of storytelling and applying it to the release of its book app, Jumping Pages sought ways to tell the story of “The House That Went on Strike.” And as the team did with its first production, “David and Goliath” (hopefully you read about that in “<a href="http://uxdesign.smashingmagazine.com/2012/04/05/art-of-launching-app-case-study/" rel="nofollow external" class="bo">The Art of Launching an App</a>”), it set out to provide backstories that support the house’s strike and to provide promotional opportunities for storytelling.</p>
    <h3>The House That Went On Strike</h3>
    <p>It all began one day while filmmaker and founder of Jumping Pages, Rania Ajami, was juggling her job, two kids and her home — and the home unfortunately seemed to be losing out. “One day, I just felt like I couldn’t keep up and, feeling unappreciated, threatened to go on strike. Then, as I looked around my own home, it occurred to me that with the TV blaring, lights burning, washer and dryer continually spinning, a kitchen resembling a 24-hour diner — maybe the house wanted to strike, too, and that’s when the idea for the story struck!”</p>
    <p>Thus, <a href="http://www.jumpingpages.com/apps/the-house-that-went-on-strike/" rel="nofollow external" class="bo">“The House That Went on Strike”</a> was born. The rhyming tale of an errant family that repents after its neglected house and appliances go on strike became a critical hit. MyMac called the story the “<a href="http://www.mymac.com/2012/08/the-house-that-went-on-strike-original-story-ios-app-book-review/" rel="nofollow external" class="bo">epitome of interactive books</a>.” The ultimate critic in the book industry, <a href="https://www.kirkusreviews.com/book-reviews/rania-ajami/house-went-strike/" rel="nofollow external" class="bo">Kirkus, hailed the book app</a> as “a lesson… delivered in a blend of equally lively sound, art and animation.” And the storytelling that the team generated to promote the book provided a myriad of media stories. The book app was positively featured in political, publishing and home stories in newspapers, magazines and websites around the US. But achieving these results wasn’t easy. The process was well thought out.</p>
    <h3>Building Stories</h3>
    <p>As all app developers know, the production process follows a formula, and it’s no different when adapting a book into an app. The Jumping Pages team began the production route for “House” by writing a story about how a home would lead her troops (i.e. her appliances) on a strike to teach the residing family a lesson. The script was then transformed into a sequence of panels for the iPad, with each panel containing interactive and animated scenes that directly related to the story.</p>
    <p>With the prose and plans for each panel in place, the company’s graphic artist, Walter Krudop, added the wonderful images, and the production team completed the visual, aural, musical, animated and interactive components. <strong>The next step was to choose a narrator.</strong> The team wanted a celebrated mom, one who had a background as a leader, because calling a strike would require the heft of an authority figure.</p>
    <p>It’s easy for creative developers to fall into the trap of insisting on a trained actor to read their story. Naturally, you want the quality of the narration to match the quality of the app and the story. Yet a trained actor might not draw attention to your app or have the background to storytell around the app. Therefore, just as designing, coding and building an application take some creativity, so does <strong>selecting a voice for the app</strong>. For “The House That Went on Strike”, Jumping Pages rocked the house with its selection.</p>
    <p><a href="http://media.smashingmagazine.com/wp-content/uploads/2013/03/Pat-Schroeder-John-Casey.jpg" rel="nofollow external" class="bo"><img alt="Pat Schroeder John Casey" src="http://media.smashingmagazine.com/wp-content/uploads/2013/03/Pat-Schroeder-John-Casey-5001.jpg" width="500" height="409" style="max-width: 100%; height: auto;"></a><br>
    <em>John Casey with Congresswoman Pat Schroeder during the recording of “The House That Went on Strike.”</em></p>
    <p>Former congresswoman Pat Schroeder is not only a member of the National Women’s Hall of Fame, but is a former presidential candidate, the first mother to serve on the US House Armed Services Committee, and the former CEO of the Association of American Publishers. Schroeder was literally a “house mom,” and her memoir, <a href="http://www.amazon.com/Years-Housework-Place-Still-Mess/dp/0836237072" rel="nofollow external" class="bo"><em>24 Years of House Work… And the Place Is Still a Mess</em></a>, was a complementary metaphor for the Jumping Pages story.</p>
    <p>She was <strong>the perfect choice</strong> not only because of her background, but because she excels in narration and has since received numerous <a href="https://www.kirkusreviews.com/book-reviews/rania-ajami/house-went-strike/" rel="nofollow external" class="bo">plaudits</a> for her work. Finally, she helped to provide multiple storytelling tracks.</p>
    <h3>In The News</h3>
    <p>One way to storytell is to find something in the news that relates to a component of your app. By anyone’s standard, members of the US House of Representatives didn’t get along too well in 2012, and its low approval ratings and ongoing negative headlines bore that out. As a former member of this esteemed body, Schroeder had firsthand experience dealing with <em>that</em> rancorous House. In fact, she had suggested that one way to get the representative body to work together was to call for a House strike.</p>
    <p>Using that angle, prominent political publications in the US, including the <a href="http://www.nationaljournal.com/daily/pat-schroeder-is-back-speaking-for-a-house-20120910" rel="nofollow external" class="bo">National Journal</a> and <a href="http://www.rollcall.com/news/catching_up_with_pat_schroeder-216798-1.html" rel="nofollow external" class="bo">Roll Call</a>, wrote articles about Schroeder’s narration of the app and how its message could help the US House become more orderly. As Roll Call reports:</p>
    <blockquote>
    <p>“Schroeder said she used to dream of leading her colleagues on a strike against “the messy House” they created and hopes that the house in this story will inspire Congress to take similar action. “They oughta strike,” she said about Congress’ ongoing fights in the Roll Call article.”</p>
    </blockquote>
    <h3>Effect On The Industry</h3>
    <p>As book app developers know, the market is exploding. Some book apps are quite fancy, with a lot of interactivity, animation, and even videos and games embedded within. “The House That Went on Strike” contains interactivity, sounds and animation that relate directly to the story. And that is the difference. <strong>It’s a storybook first</strong>, and it’s important for <em>this</em> story to be told.</p>
    <p>After leaving the House of Representatives, Pat served for over 10 years as the head of the Association of American Publishers, representing the top publishers in the US. Thus, she provided an authoritative voice about books and was recognized as a leader in the publishing industry. Furthermore, she could lend a stamp of approval about a book app, particularly one targeted at children.</p>
    <p>While most parents have to weigh the pros and cons of <strong>downloading a book for their kids</strong> on an iPad, Pat could offer reassurance that the app was just fine for kids, provided that it was a storybook first and that any additional components of the app tied directly to the story. Consequently, she penned a blog post in the Huffington Post’s books section titled “<a href="http://www.huffingtonpost.com/patricia-schroeder/books-apps-for-kids_b_1698085.html" rel="nofollow external" class="bo">A House Grandma’s iPad Story</a>,” which spoke at length about her experience working on “The House That Went on Strike” and offered insight into how books should be produced for the mobile format (it’s even perhaps a must-read for developers who produce kids content for the mobile platform).</p>
    <p>Furthermore, Pat’s experience in the industry helped the app get featured in <a href="http://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/53495-this-week-in-children-s-apps-august-9-2012.html" rel="nofollow external" class="bo">Publisher’s Weekly</a>, the bible of the publishing industry.</p>
    <h3>Teaching A Lesson</h3>
    <p>Most stories have a lesson, and indeed most apps do, too. “The House That Went on Strike” provided a lesson not only for kids, but for their parents: treat your home with respect. And while newspapers, magazines and blogs about the home traditionally feature decorating and “fashion” tips, the Jumping Pages team worked to create a story angle about how the app could help families come together to take care of their home.</p>
    <p>The result was a nationally syndicated <a href="http://www.mercurynews.com/home-garden/ci_21384345/marni-jameson-pat-schroeder-narrates-book-app-keeping" rel="nofollow external" class="bo">newspaper column</a> by prominent home columnist Marnie Jameson, which appeared in over 30 newspapers in the US, including the San Jose Mercury News (the newspaper of Silicon Valley), the Denver Post and the Orlando Sentinel. The headlines from across the country, chosen by editors of the papers, ranged from “House on Strike: All Must Pitch In” to “Pat Schroeder Narrates a Book on Keeping the Home Tidy” to, appropriately enough, “The House That Went on Strike.” The story even made Marnie’s year-end “<a href="http://www.mercurynews.com/home-garden/ci_22268808/jameson-lessons-learned-from-past-year-part-2" rel="nofollow external" class="bo">Lessons Learned in 2012</a>.”</p>
    <p><a href="http://media.smashingmagazine.com/wp-content/uploads/2013/03/House-4.png" rel="nofollow external" class="bo"><img alt="House 4" src="http://media.smashingmagazine.com/wp-content/uploads/2013/03/House-4-500.png" width="500" height="375" style="max-width: 100%; height: auto;"></a><br>
    <em>The “House” teaches a lesson!</em></p>
    <h3>Media Success</h3>
    <p>Indeed, the “The House That Went on Strike” was a lesson in successful storytelling. The app generated dozens of media stories about several storytelling themes. The book app, and the slew of publicity around it, helped Jumping Pages secure work for a soon-to-be-released animal app for kids by a prominent animal expert, and a groundbreaking app for kids related to the entertainment industry. In addition, the company plans a sequel to ride the success of the original “House” production.</p>
    <p>Storytelling is fun for kids, adults and the media, and <strong>it can be fun for app developers, too</strong>. When promoting your app, remember that it’s not always <em>about</em> the final product, but perhaps rather about something indirectly related to it. The best brands sell to you by telling stories around their products. Similarly, “The House That Went on Strike” became a media darling and a hit on the strength of its heartwarming storytelling. As a media success story, the “House” cleaned house!</p>
    <h3>Four Tips On Storytelling</h3>
    <p>Deciding on the story for your app will require some careful thought and creativity. The first rule of thumb is to <strong>find a story that will resonate</strong> with a very specific niche audience, and then determine the optimal time to launch the app along with the story.</p>
    <p>For example, the app <a href="http://www.killswitchapp.com/" rel="nofollow external" class="bo">KillsWitch</a>, which makes it easy to entirely eliminate your ex’s presence from your Facebook timeline, was launched this past Valentine’s Day. Why? Simple: the developers created a story about all of the lonely and scorned lovers who seek revenge for their plight on the day traditionally celebrated for love. The app’s story had a clear demographic in mind, and it allowed the media to take an opposing angle for stories around the holiday.</p>
    <p>Here are some other tips to keep in mind when crafting your app’s story:</p>
    <ol>
    <li>
    <strong>Emotional component</strong><br>
    Does your app capture memories (<a href="https://play.google.com/store/apps/details?id=com.instagram.android&amp;hl=en" rel="nofollow external" class="bo">Instagram</a>) or make you happy (<a href="http://www.appszoom.com/android_applications/social/the-emoticon-app_bnmdm.html" rel="nofollow external" class="bo">Emoticon App</a>) or sad (<a href="http://www.huffingtonpost.com/2009/11/05/cry-translator-app-knows_n_347404.html" rel="nofollow external" class="bo">Crying Translator</a>)? Find the emotion that best matches your app, and find a reason for a niche audience to laugh or cry about it. Will your app make people cry? Create a story about grown men crying, and launch it on World Smile Day.</li>
    <li>
    <strong>Newsworthiness</strong><br>
    If something is making the news, grab hold of it. Speaking of which, seasonal stories are always a good hook — for example, the <a href="https://itunes.apple.com/us/app/boating-weather/id314819528?mt=8" rel="nofollow external" class="bo">Boating Weather</a> app is tied to spring, and the <a href="https://itunes.apple.com/us/app/tanningbooth/id412322449?mt=8" rel="nofollow external" class="bo">TanningBooth</a> app gives you a “tan” in winter. In addition, marking an anniversary is always a great way to keep your story newsworthy; for example, <a href="http://www.luxurydaily.com/jaeger-lecoultre-celebrates-180-years-with-social-anniversary-campaign/" rel="nofollow external" class="bo">Jaeger-LeCoultre</a>’s app marks the brand’s 180th anniversary in 2013, and the financial app <a href="http://mobileorchard.com/having-fun-at-the-market/" rel="nofollow external" class="bo">Wonga Bazaar</a> launched on the 25th anniversary of Black Monday.</li>
    <li>
    <strong>Industry effect</strong><br>
    An app can have an impact on the industry it was created for — and some crazy stories can be woven to grab that industry’s attention. Was <a href="http://mashable.com/2013/01/26/porn-invades-vine/" rel="nofollow external" class="bo">Vine’s story</a> about pornography?</li>
    <li>
    <strong>Lessons learned</strong><br>
    Does your app provide insight, have a special message or raise awareness? <a href="https://itunes.apple.com/us/app/climate-mobile/id388928572?mt=8" rel="nofollow external" class="bo">Climate Mobile</a> provides information and lessons about global warming, particularly relevant this year as the subject gains traction. Does your app promote a lesson in thriftiness, like <a href="https://play.google.com/store/apps/details?id=org.shiva.apps.expense.tracker&amp;hl=en" rel="nofollow external" class="bo">ExpenseTracker</a>; a smart launch at the start of the holiday shopping season might appeal to stingy dads.</li>
    </ol>
    <p><em>(al)</em></p>
    <hr>
    <p><small>© John Casey for <a href="http://www.smashingmagazine.com" rel="nofollow external" class="bo">Smashing Magazine</a>, 2013.</small></p>
    </div>
]]>
</Body>
<Summary>        Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have...</Summary>
<Website>http://www.smashingmagazine.com/2013/03/19/the-art-of-storytelling-around-an-app/</Website>
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<NewsItem contentIssues="true" id="30094" important="false" status="posted" url="https://my3.my.umbc.edu/posts/30094">
<Title>Social Networks Reveal Structure (And Weaknesses) of Businesses</Title>
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<![CDATA[
    <div class="html-content">
    <p>Computer scientists have recreated the international and organisational structure of large corporations using publicly available data on social networks</p>
    <p><img src="https://www.technologyreview.com/sites/default/files/images/Organisation%20mining.png" alt="" width="542" height="450" style="max-width: 100%; height: auto;"></p>
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]]>
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<Summary>Computer scientists have recreated the international and organisational structure of large corporations using publicly available data on social networks</Summary>
<Website>http://www.technologyreview.com/view/512641/social-networks-reveal-structure-and-weaknesses-of-businesses/</Website>
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<NewsItem contentIssues="true" id="26196" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26196">
<Title>Using WP e-Commerce</Title>
<Body>
<![CDATA[
    <div class="html-content">Alongside its unstoppable rise as the CMS du jour, WordPress is increasingly used for ecommerce. Dave Mackintosh explains getting started – without shelling out<div><table border="0"><tbody><tr>
    <td><a href="http://share.feedsportal.com/viral/sendEmail.cfm?lang=en&amp;title=Using+WP+e-Commerce&amp;link=http%3A%2F%2Fwww.netmagazine.com%2Ftutorials%2Fusing-wp-e-commerce" rel="nofollow external" class="bo"><img src="http://res3.feedsportal.com/images/emailthis2.gif" style="max-width: 100%; height: auto;"></a></td>
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<Summary>Alongside its unstoppable rise as the CMS du jour, WordPress is increasingly used for ecommerce. Dave Mackintosh explains getting started – without shelling out</Summary>
<Website>http://feedproxy.google.com/~r/net/topstories/~3/cxfcrbdxVmE/story01.htm</Website>
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<NewsItem contentIssues="true" id="26194" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26194">
<Title>Stop Searching for &#8216;The Next Big Thing:&#8217; Tips for Building the Best Business for You</Title>
<Body>
<![CDATA[
    <div class="html-content">You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.</div>
]]>
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<Summary>You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.</Summary>
<Website>http://feedproxy.google.com/~r/YoungentrepreneurcomBlog/~3/0zMj7zuAVeE/</Website>
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<Tag>innovation</Tag>
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<Tag>opportunities</Tag>
<Tag>startup-business-ideas</Tag>
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<NewsItem contentIssues="false" id="26210" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26210">
<Title>Baseball Heads to Towson for Beltway Clash on Wednesday Afternoon</Title>
<Body>
<![CDATA[
    <div class="html-content">BALTIMORE � The UMBC baseball team continues its mid-week, non-conference slate by traveling around the Beltway to face Towson on Wednesday, Mar. 20.  First pitch between the Retrievers and Tigers is set for 3:30 p.m. at Schuerholz Park.</div>
]]>
</Body>
<Summary>BALTIMORE � The UMBC baseball team continues its mid-week, non-conference slate by traveling around the Beltway to face Towson on Wednesday, Mar. 20.  First pitch between the Retrievers and Tigers...</Summary>
<Website>http://www.umbcretrievers.com/release.asp?RELEASE_ID=7795</Website>
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<PostedAt>Tue, 19 Mar 2013 01:00:00 -0400</PostedAt>
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<NewsItem contentIssues="false" id="26221" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26221">
<Title>Men's Lacrosse Falters Late, Drops 12-9 Decision to Towson</Title>
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<![CDATA[
    <div class="html-content">BALTIMORE- Visiting Towson used a late 5-0 run to overcome a UMBC lead and defeated the Retrievers, 12-9, in blustery conditions at UMBC Stadium. UMBC was led by freshman midfielder Pat Young, who scored three goals and added an assist and junior face-off specialist Phil Poe, who controlled 15 of 25 draws. The Retrievers never trailed in the game until 1:29 remained in the third quarter.</div>
]]>
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<Summary>BALTIMORE- Visiting Towson used a late 5-0 run to overcome a UMBC lead and defeated the Retrievers, 12-9, in blustery conditions at UMBC Stadium. UMBC was led by freshman midfielder Pat Young, who...</Summary>
<Website>http://www.umbcretrievers.com/release.asp?RELEASE_ID=7796</Website>
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<PostedAt>Tue, 19 Mar 2013 01:00:00 -0400</PostedAt>
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<NewsItem contentIssues="false" id="26209" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26209">
<Title>UMBC Softball Welcomes George Mason for Midweek Single Game</Title>
<Body>
<![CDATA[
    <div class="html-content">UMBC softball looks to rebound from a tough weekend at the UMBC Spring Classic and build momentum before it opens conference action this weekend when the Retrievers host George Mason on Wednesday, March 20 for a single game. First pitch is scheduled for 2:30 p.m. at the UMBC Softball Stadium.</div>
]]>
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<Summary>UMBC softball looks to rebound from a tough weekend at the UMBC Spring Classic and build momentum before it opens conference action this weekend when the Retrievers host George Mason on Wednesday,...</Summary>
<Website>http://www.umbcretrievers.com/release.asp?RELEASE_ID=7794</Website>
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<PostedAt>Tue, 19 Mar 2013 01:00:00 -0400</PostedAt>
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<NewsItem contentIssues="false" id="26192" important="false" status="posted" url="https://my3.my.umbc.edu/posts/26192">
<Title>First Queen Elizabeth Prize for Engineering goes to Internet pioneers</Title>
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<![CDATA[
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    <p><a href="http://www.csee.umbc.edu/wp-content/uploads/2013/03/Queen-Elizabeth-Prize-for-Engineering-2.jpg" rel="nofollow external" class="bo"><img alt="Queen-Elizabeth-Prize-for-Engineering-2" height="308" src="//www.csee.umbc.edu/wp-content/uploads/2013/03/Queen-Elizabeth-Prize-for-Engineering-2.jpg" width="700" style="max-width: 100%; height: auto;"></a></p>
    <p>The first <a href="http://qeprize.org/" rel="nofollow external" class="bo">Queen Elizabeth Prize for Engineering</a> was awarded to five people who made major contributions to the development of the internet and the WWW: Louis Pouzin, Robert Kahn, Vinton Cerf, Tim Berners-Lee and Marc Andreesen each played a significant part in the development of the technology.</p>
    <p>The UK government initiated the QE Prize as a companion to the Nobel prizes to raise the profile of engineering and recognize outstanding advances that have changed the world and benefited humanity.</p>
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    <p>"Louis Pouzin, Robert Kahn and Vint Cerf made seminal contributions to the protocols (or standards) that together make up the fundamental architecture of the Internet. Tim Berners-Lee created the worldwide web (WWW) which vastly extended the use of the Internet beyond email and file transfer. Marc Andreessen wrote the Mosaic browser that was widely distributed and which made the WWW accessible to everyone. His work triggered a huge number of applications unimagined by the early network pioneers."</p>
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]]>
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<Summary>The first Queen Elizabeth Prize for Engineering was awarded to five people who made major contributions to the development of the internet and the WWW: Louis Pouzin, Robert Kahn, Vinton Cerf, Tim...</Summary>
<Website>http://www.csee.umbc.edu/2013/03/firsr-queen-elizabeth-prize-for-engineering-goes-to-internet-pioneers/</Website>
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<PostedAt>Mon, 18 Mar 2013 23:17:29 -0400</PostedAt>
<EditAt>Mon, 18 Mar 2013 23:17:29 -0400</EditAt>
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<NewsItem contentIssues="false" id="42635" important="false" status="posted" url="https://my3.my.umbc.edu/posts/42635">
<Title>First Queen Elizabeth Prize for Engineering goes to Internet pioneers</Title>
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<![CDATA[
    <div class="html-content">
    <p><a href="http://www.csee.umbc.edu/wp-content/uploads/2013/03/Queen-Elizabeth-Prize-for-Engineering-2.jpg" rel="nofollow external" class="bo"><img alt="Queen-Elizabeth-Prize-for-Engineering-2" height="308" src="//www.csee.umbc.edu/wp-content/uploads/2013/03/Queen-Elizabeth-Prize-for-Engineering-2.jpg" width="700" style="max-width: 100%; height: auto;"></a></p>
    <p>The first <a href="http://qeprize.org/" rel="nofollow external" class="bo">Queen Elizabeth Prize for Engineering</a> was awarded to five people who made major contributions to the development of the internet and the WWW: Louis Pouzin, Robert Kahn, Vinton Cerf, Tim Berners-Lee and Marc Andreesen each played a significant part in the development of the technology.</p>
    <p>The UK government initiated the QE Prize as a companion to the Nobel prizes to raise the profile of engineering and recognize outstanding advances that have changed the world and benefited humanity.</p>
    <blockquote>
    <p>"Louis Pouzin, Robert Kahn and Vint Cerf made seminal contributions to the protocols (or standards) that together make up the fundamental architecture of the Internet. Tim Berners-Lee created the worldwide web (WWW) which vastly extended the use of the Internet beyond email and file transfer. Marc Andreessen wrote the Mosaic browser that was widely distributed and which made the WWW accessible to everyone. His work triggered a huge number of applications unimagined by the early network pioneers."</p>
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]]>
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<Summary>The first Queen Elizabeth Prize for Engineering was awarded to five people who made major contributions to the development of the internet and the WWW: Louis Pouzin, Robert Kahn, Vinton Cerf, Tim...</Summary>
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