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<NewsItem contentIssues="false" id="24430" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24430">
<Title>DB Networks Introduces First Adaptive Database Firewall</Title>
<Tagline>into General Availability</Tagline>
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<![CDATA[
    <div class="html-content">DB Networks Introduces First Adaptive Database Firewall into General Availability
       <br><br>ADF-4200 Adaptive Database Firewall uses Complex Behavioral 
    Analysis to Easily Identify Advanced SQL Injection and Database DoS 
    Attacks in Real-Time
       <br> 
       <br>San Diego, California - February 21, 2013 - DB Networks, an 
    innovator of database security equipment, today announced the general 
    availability of the ADF-4200, a new generation of data center security 
    appliance, purpose built to protect against advanced database attacks. 
    The ADF-4200 is based on DB Networks Adaptive Database Firewall platform
     and has been in development for four years. The ADF-4200 provides 
    financial institutions, government agencies, and other data intense 
    enterprises an effective countermeasure against advanced SQL Injection 
    and database Denial of Service (DoS) attacks.
       <br><br>The ADF-4200 Adaptive Database Firewall is a 2013 SC Magazine 
    Readers Choice Award Finalist for Best Database Security Solution. In 
    addition, Info Security Products Guide selected the ADF-4200 as a 
    finalist for their 2013 Global Excellence award in three categories – 
    Database Security, Firewalls, and New Product Launch.
       <br><br>The ADF-4200 initially supports both Oracle and Microsoft SQL 
    Server. It offers highly accurate SQL behavioral analysis-based 
    technology to identify, in real time, any unauthorized SQL traffic on 
    the network. Once installed, the ADF-4200 rapidly learns the specific 
    environment in which it's operating to build its behavioral model. Each 
    SQL statement is then subjected to a thorough lexical analysis and SQL 
    semantic comparison analysis. Any rogue SQL statements are immediately 
    identified and an alarm procedure is invoked.
       <br><br>The ADF-4200 is easy to set up and can be deployed with no 
    changes to existing applications or databases. Flexible deployment 
    models include passive monitoring and in-line proxy.
       <br><br>“We're opening up a new era in database security with the 
    ADF-4200 and I'm very excited with the response we've received from 
    customers,” said Brett Helm, CEO of DB Networks. “We developed the 
    ADF-4200 to address the advanced threats to database security that have 
    vexed IT for many years”.
       <br><br>The ADF-4200 is priced at $100,000 USD and available immediately 
    from DB Networks and from our federal government partner ACES, via GSA.
       <br><br>For a demonstration of DB Networks ADF-4200 Adaptive Database 
    Firewall and the opportunity to meet with members of our team, we invite
     you to visit us at RSA, Moscone Center, San Francisco, Feb 25 - Mar 1, 
    booth # 3220.
       <br><br>About DB Networks
       <br><br>DB Networks is innovating behavioral analysis based database 
    security equipment for organizations who need to protect their data from
     advanced attacks. DB Networks ADF-4200 Adaptive Database Firewall is an
     effective countermeasure against SQL Injection and database Denial of 
    Service attacks. Unlike traditional database security solutions, which 
    require extensive user customization, as well as time-consuming white 
    list/black list maintenance, DB Networks Adaptive Database Firewall 
    automatically learns each applications proper SQL transaction behavior. 
    Any SQL transaction which subsequently deviates from the model 
    immediately raises an alarm as an attack. DB Networks is a privately 
    held company headquartered in San Diego, California. For additional 
    information, please visit us at <a href="http://dbnetworks.com" rel="nofollow external" class="bo">dbnetworks.com</a>.
       <br><br>Contact:
       <br><br>Rita Rheinecker
       <br><a href="mailto:media.relations@dbnetworks.com" rel="nofollow external" class="bo">media.relations@dbnetworks.com</a>
       <br>11440 West Bernardo Court
       <br>Suite 300
       <br>San Diego, CA 92127
       <br><a rel="nofollow external" class="bo">(800) 598-0450</a>
       <br><br>###</div>
]]>
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<Summary>DB Networks Introduces First Adaptive Database Firewall into General Availability      ADF-4200 Adaptive Database Firewall uses Complex Behavioral  Analysis to Easily Identify Advanced SQL...</Summary>
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<PostedAt>Thu, 21 Feb 2013 09:34:06 -0500</PostedAt>
<EditAt>Thu, 21 Feb 2013 09:34:54 -0500</EditAt>
</NewsItem>

<NewsItem contentIssues="true" id="24428" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24428">
<Title>Real People Profiles: Atib Siddiqui</Title>
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    <em>We're asking some of the people you might encounter on the UMBC campus, including students, faculty, staff and alumni, to answer a few questions about themselves and their experiences. These are their responses.</em><br>
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    <a href="http://1.bp.blogspot.com/-p7Xm3gSYQAs/URUSn_uwMCI/AAAAAAAAC1E/hBSwicVS7qo/s1600/Atib+Siddiqui.jpg" rel="nofollow external" class="bo"><img height="320" src="http://1.bp.blogspot.com/-p7Xm3gSYQAs/URUSn_uwMCI/AAAAAAAAC1E/hBSwicVS7qo/s320/Atib+Siddiqui.jpg" width="214" style="max-width: 100%; height: auto;"></a>
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    <span><strong>Name: </strong></span><span><span>Atib Siddiqui</span></span><br>
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    <span><span><strong>Hometown: </strong></span></span><span><span>Columbia, Maryland</span></span>
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    <strong><span>Q: How long have you been at UMBC?</span></strong>
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    <span><span>A: </span></span><span><span>Spring of Sophomore year.</span></span>
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    <strong><span>Q: What is your current title (job or student organization position)?</span></strong>
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    <span>A: </span><span><span>Currently, I am a staff member of the SGA's Office of Community and Governmental Affairs (OCGA), a participant in the Rebuilding Manhood group, and a STRiVEr. </span></span><br>
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    <span>Finally, just as a sneak peek, you should expect to see my name floating around throughout the semester for various reasons.</span>
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    <span><strong>Q: In 12 words or less, what role(s) do you play on campus?</strong> </span>
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    <span>A: </span><span><span>I play the role of helping others enjoy the wonderful UMBC campus.</span></span>
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    <strong><span>Q: What aspect of your UMBC role(s) do you enjoy most?</span></strong>
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    <span>A: </span><span><span>I mostly enjoy just being sociable with people, and helping them see that UMBC is a very sociable, friendly environment, and that the campus is full of people who are willing to make the effort.</span></span><br>
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    <span><span>Interacting with different students and faculty outside of classroom settings gives you a chance to really get a feel for them, and their life. It is also the quickest way to meaningful friendships, which enhance your UMBC experience.</span></span>
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    <strong><span>Q: What is the most important or memorable thing you learned in college/have learned at UMBC?</span></strong>
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    <span>A: </span><span><span>The most important thing I have learned from UMBC was a direct result of STRiVE, the UMBC winter leadership retreat.</span></span><br>
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    <span><span>All of the lessons I have learned from it directly impacted how I viewed UMBC, and the general culture of it. It just makes you appreciate everything about your college even more, and gives you a greater sense of calling UMBC your own.</span></span><br>
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    <span><span>I guess the main point I'm trying to make here is to embrace UMBC as your own, and just grow with it, and the people that attend it. Your college experience should be meaningful, and only you have the ability to make it count. ""The ball is in your court; are you going to shoot it, or pass it off."</span></span><br>
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    <span><span>As a wise person once told me, "It's not about what you do in life, It's about how people remember what you did," so make your mark on your campus. UMBC is yours, just as much as it is mine.</span></span>
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    <strong><span>Q: Complete this sentence: "I am a big fan of __________"</span></strong>
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    <span>A: </span><span><span>Acoustic music, and especially acoustic covers. Acoustic music is much more intimate to the ears for me, and also showcases the voice of the artist, and the outburst of emotion comes off stronger from the song with an acoustic vibe. </span></span>
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    <strong><span>Q: Do you have any UMBC stories, little-known facts about UMBC, favorite spots on campus, or anything else you’d like to share?</span></strong>
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    <span><span>A: </span></span><span><span>It's not that I don't have any UMBC stories, I just have way too many. From awkward encounters, to jaw dropping funny experiences, it wouldn't be fair to single out only one story. Just know that every potential moment with me can end up into a story.</span></span><br>
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    <span><span>Some of my favorite spots on campus are the Fireside Lounge during a wintery night, the grass in Patapsco courtyard during the spring/summer, and of course, the pond ledge near the Financial Aid Office is amazing in the spring time.</span></span><br>
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    <span><span>BONUS VIDEO QUESTION: What else would you like to share? Ask yourself a question and answer it.</span></span>
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    <div class="embed-container"><iframe src="http://www.youtube.com/v/XNiy3l-UFQM?version=3&amp;f=user_uploads&amp;c=google-webdrive-0&amp;app=youtube_gdata" frameborder="0" webkitallowfullscreen="webkitAllowFullScreen" mozallowfullscreen="mozallowfullscreen" allowfullscreen="allowFullScreen">[Video]</iframe></div>
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    <span><em><a href="http://cocreateumbc.blogspot.com/" rel="nofollow external" class="bo">Co-Create UMBC</a> is a blog for and about UMBC, written by David Hoffman and Craig Berger from the Office of Student Life. Join the <a href="http://my.umbc.edu/groups/co-create" rel="nofollow external" class="bo">Co-Create UMBC group</a> on MyUMBC. Like <a href="https://www.facebook.com/cocreateumbc" rel="nofollow external" class="bo">Co-Create UMBC on Facebook</a>. And follow <a href="https://twitter.com/CoCreateUMBC" rel="nofollow external" class="bo">David</a> and <a href="https://twitter.com/CraigBerger" rel="nofollow external" class="bo">Craig</a> on Twitter.</em><span> </span></span>
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<Summary>We're asking some of the people you might encounter on the UMBC campus, including students, faculty, staff and alumni, to answer a few questions about themselves and their experiences. These are...</Summary>
<Website>http://cocreateumbc.blogspot.com/2013/02/real-people-profiles-atib-siddiqui.html</Website>
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<NewsItem contentIssues="true" id="24462" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24462">
<Title>Why You Should Take Teams for a Test Drive</Title>
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<![CDATA[
    <div class="html-content">
    <img src="http://www.inc.com/uploaded_files/image/100x100/drive-bkt_23975.jpg" alt="" style="max-width: 100%; height: auto;"><br><p>You evaluate individual performance before entrusting a new hire with a big task. Science suggests you should apply the same principle to teams.</p>
    <p>Teams, as we've all experienced, aren't simply the sum of their parts. Through good mojo, friendly competition or complimentary talents, some groups wildly outperform what their individual members could accomplish working alone. But sadly, the converse is also true. Some teams produce less than the same people could crank out alone in a cubicle.</p>
    <p>What separates the one sort from the other?</p>
    <p>The ability of a team to gel together seems magical sometimes, something akin to the inexplicable chemistry that you either do or do not have with a date, but science, it turns out, actually has useful lessons to offer on how you can better ensure the teams at your company have chemistry.</p>
    <p>A post by Dr. Christian Jarrett, a psychologist and author of the <a href="http://www.amazon.com/Rough-Guide-Psychology-Reference/dp/1848364601/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1361172959&amp;sr=1-1&amp;keywords=rough+guide+to+psychology" rel="nofollow external" class="bo">Rough Guide to Psychology</a>, on 99u recently laid out <a href="http://www.99u.com/tips/7285/5-Evidence-Based-Ways-to-Optimize-Your-Teamwork" rel="nofollow external" class="bo">five evidence-based techniques for getting more out of your teams</a>, including one idea that applies a fundamental principle of car shopping to team selection. In short, writes Jarrett, take it for a test drive:</p>
    <blockquote><p>Individual assessment is such a fundamental part of working life, yet we often take it for granted. If you want the best person for a job, you put the candidates through their paces to see who comes out on top. The basic assumption is that if they do well in the test context, they'll also excel on future projects. It turns out the same principle applies to groups – <a href="http://www.sciencemag.org/content/330/6004/686.abstract" rel="nofollow external" class="bo">U.S. researchers showed</a> in 2010 that a team that does well in one situation will tend to do well on other challenges too.</p></blockquote>
    <p>He concludes that, "it's a mistake to think that putting together a bunch of skilled individuals will automatically create a gifted team." Social sensitivity matters as much as smarts, according to the same research (which, as a side note, means teams of mixed gender generally outperform all males groups because of women's tendency to be more socially sensitive). So before you hand over a huge pile of work to a newly formed team, consider giving them something smaller to gauge how well they'll perform together. </p>
    <p>Interested in the other four research-validated ideas to improve your teams' performance? <a href="http://www.99u.com/tips/7285/5-Evidence-Based-Ways-to-Optimize-Your-Teamwork" rel="nofollow external" class="bo">Check out Jarrett's uniformly interesting post</a>. Or, if you're looking for other expert tips to encourage teamwork, architects and designers suggest <a href="http://www.inc.com/articles/201110/coolest-offices-fostering-teamwork-through-innovative-design.html" rel="nofollow external" class="bo">that office design really matters</a>, while Phil Geldart, author of <a href="http://www.amazon.com/In-your-hands-behaviors-world-class/dp/0968567703/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1339431869&amp;sr=1-1&amp;keywords=phil+geldart" rel="nofollow external" class="bo">In Your Hands, the Behaviors of a World Class Leader</a>, has outlined <a href="http://www.inc.com/geoffrey-james/7-habits-of-extraordinary-teams.html" rel="nofollow external" class="bo">seven fundamental building blocks of successful teams</a>. </p>
    <p>What's your top tip to optimize teamwork? </p>
    <br>
    <br>
    <a href="http://ads.pheedo.com/click.phdo?s=dcdf4eda28966f65e1401d9e067969ef&amp;p=1" rel="nofollow external" class="bo"><img alt="" src="http://ads.pheedo.com/img.phdo?s=dcdf4eda28966f65e1401d9e067969ef&amp;p=1" style="max-width: 100%; height: auto;"></a>
    </div>
]]>
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<Summary>You evaluate individual performance before entrusting a new hire with a big task. Science suggests you should apply the same principle to teams.  Teams, as we've all experienced, aren't simply the...</Summary>
<Website>http://feedproxy.google.com/~r/inc/channel/start-up/~3/QrrL38IwMEM/why-you-should-take-teams-for-a-test-drive.html</Website>
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<Group token="entrepreneurship">Alex. Brown Center for Entrepreneurship</Group>
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<Sponsor>The Alex. Brown Center for Entrepreneurship</Sponsor>
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<PostedAt>Thu, 21 Feb 2013 08:50:06 -0500</PostedAt>
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<NewsItem contentIssues="true" id="24427" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24427">
<Title>talk: Integration of HBase and Lucene for real-time big data analysis, 1pm Fri 2/22</Title>
<Body>
<![CDATA[
    <div class="html-content">
    <p><a href="http://www.csee.umbc.edu/wp-content/uploads/2013/02/Big-Data-telecom-information.png" rel="nofollow external" class="bo"><img alt="" height="308" src="http://www.csee.umbc.edu/wp-content/uploads/2013/02/Big-Data-telecom-information.png" width="700" style="max-width: 100%; height: auto;"></a></p>
    <p><span>UMBC CSEE Colloquium</span></p>
    <p><span>Integration of HBase and Lucene for real-time big data analysis</span></p>
    <p><span>Yin Huang<br>
    	CSEE Department, UMBC</span></p>
    <p><span>1:00 pm Friday, 22 February 22 2013, ITE 227, UMBC</span></p>
    <p>The increasing size of data sets have posed several challenges on real-time big data analysis, Business Intelligence for example, in terms of system scalability and data availability. <span>Business Intelligence</span> focuses on mining the big data, providing multidimensional visualization and thus supporting business decision making, ideally in a real-time fashion. Traditional relational database management systems fail to provide a flexible and stable solution. Several NoSQL database systems have been proposed to tackle these challenges, such as Cassandra and HBase. HBase, however, does not support full-text searching; current implementation of HBase only offers the row-key based indexing. In this talk, we introduce building Lucene index on top of HBase to support multidimensional queries for data mart under MapReduce framework, serving as the corner stone for future data analysis and business report.</p>
    <p>Yin Huang obtained his B.S. in Computer Science from Nanchang University in 2009, and studied in Chongqing University for two years for his M.S. He started his Ph.D. program in Computer Science at the University of Maryland, Baltimore County in 2011. In 2012, he interned in IBM Ottawa lab for four months with the focus of using Multicore-Enhanced Hadoop System for Buisness Intelligence. His current research area is database, data mining, and parallel computing.</p>
    </div>
]]>
</Body>
<Summary>UMBC CSEE Colloquium   Integration of HBase and Lucene for real-time big data analysis   Yin Huang   CSEE Department, UMBC   1:00 pm Friday, 22 February 22 2013, ITE 227, UMBC   The increasing...</Summary>
<Website>http://www.csee.umbc.edu/2013/02/talk-integration-of-hbase-and-lucene-for-real-time-big-data-analysis-1pm-fri-222/</Website>
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<Tag>big-data</Tag>
<Tag>hbase</Tag>
<Tag>lucene</Tag>
<Tag>news</Tag>
<Tag>talks</Tag>
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<PostedAt>Thu, 21 Feb 2013 08:43:53 -0500</PostedAt>
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<NewsItem contentIssues="false" id="25818" important="false" status="posted" url="https://my3.my.umbc.edu/posts/25818">
<Title>PHP 5.5.0alpha5 released</Title>
<Body>
<![CDATA[
    <div class="html-content">The PHP development team announces the release of PHP 5.5.0alpha5.
            This release fixes some bugs from alpha4 and adds some new features.
            All users of PHP are encouraged to test this version carefully,
            and report any bugs in the bug tracking system.
         
    
         THIS IS A DEVELOPMENT PREVIEW - DO NOT USE IT IN PRODUCTION!
    
         
          PHP 5.5.0alpha5 is shipped with new features and improvements. Here is an incomplete list:
         
         
            Added the ability to change the tmp dir PHP will use during runtime, using a new php.ini
            entry,
            
            Added mysqli_begin_transaction()/mysqli::begin_transaction(). Implemented all
                options, per MySQL 5.6, which can be used with START TRANSACTION, COMMIT
                and ROLLBACK through options to mysqli_commit()/mysqli_rollback() and their
                respective OO counterparts.
                These changes are reflected in the mysqlnd API as well,
            
            
                Added recvmsg() and sendmsg() wrappers for ext/sockets
            
         
    
         You can read the full list of changes in the
          NEWS file contained
          in the release archive.
         
    
         
          For source downloads of PHP 5.5.0alpha5 please visit
          the download page, Windows binaries
          can be found on windows.php.net/qa/.
         
    
         
          Alpha5 is the last alpha for PHP 5.5. There has been a delay in alpha releases due to late coming new features.
          We are now beginning the betas, and the first beta
          is expected for March 7th. Betas won't add any new features, except the first one, but consolidate the source
          code and fix found bugs.
         
    
         
            Thank you for supporting PHP.</div>
]]>
</Body>
<Summary>The PHP development team announces the release of PHP 5.5.0alpha5.         This release fixes some bugs from alpha4 and adds some new features.         All users of PHP are encouraged to test this...</Summary>
<Website>http://php.net/index.php#id2013-02-21-2</Website>
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<Tag>design</Tag>
<Tag>develop</Tag>
<Tag>frontpage</Tag>
<Tag>learn</Tag>
<Tag>mysql</Tag>
<Tag>news</Tag>
<Tag>php</Tag>
<Tag>releases</Tag>
<Tag>sql</Tag>
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<Sponsor>Web Developer - Build Group</Sponsor>
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<PostedAt>Thu, 21 Feb 2013 08:33:25 -0500</PostedAt>
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<NewsItem contentIssues="false" id="24422" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24422">
<Title>Blackboard Focus Groups on March 8</Title>
<Tagline>Please RSVP by March 1</Tagline>
<Body>
<![CDATA[
    <div class="html-content"><span>Discuss your experience with Blackboard, use of technology on campus and customer service preferences.</span></div>
]]>
</Body>
<Summary>Discuss your experience with Blackboard, use of technology on campus and customer service preferences.</Summary>
<Website>http://my.umbc.edu/groups/doit/news/24414</Website>
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<Sponsor>Blackboard Announcements</Sponsor>
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<PostedAt>Thu, 21 Feb 2013 07:38:21 -0500</PostedAt>
<EditAt>Mon, 11 Mar 2013 21:19:02 -0400</EditAt>
</NewsItem>

<NewsItem contentIssues="true" id="24418" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24418">
<Title>Prof. Denise Meringolo wins book prize</Title>
<Body>
<![CDATA[
    <div class="html-content"><span><span>Denise Meringolo of History wins this year's National Council on Public History Book Award for her <br><em>Museums, Monuments, and National Parks: Toward a New Genealogy of Public History (2012).</em></span></span></div>
]]>
</Body>
<Summary>Denise Meringolo of History wins this year's National Council on Public History Book Award for her  Museums, Monuments, and National Parks: Toward a New Genealogy of Public History (2012).</Summary>
<Website>http://umbcinsights.wordpress.com/2013/02/19/denise-meringolo-history-wins-ncph-book-award/</Website>
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<PostedAt>Thu, 21 Feb 2013 06:36:59 -0500</PostedAt>
<EditAt>Tue, 26 Feb 2013 22:14:32 -0500</EditAt>
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<NewsItem contentIssues="true" id="24419" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24419">
<Title>The Next Big Thing in Crowdfunding: In-Person Events</Title>
<Body>
<![CDATA[
    <div class="html-content">When it comes to landing funding, a smile and a handshake still go a long way. Check out the latest wave in crowdfunding.</div>
]]>
</Body>
<Summary>When it comes to landing funding, a smile and a handshake still go a long way. Check out the latest wave in crowdfunding.</Summary>
<Website>http://feedproxy.google.com/~r/YoungentrepreneurcomBlog/~3/u4afUFSM9_I/</Website>
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<Tag>conferences</Tag>
<Tag>crowdfunding</Tag>
<Tag>kickstarter</Tag>
<Tag>startup-finance</Tag>
<Tag>startup-financing</Tag>
<Tag>startup-news</Tag>
<Tag>venture-capital</Tag>
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<PostedAt>Thu, 21 Feb 2013 06:00:48 -0500</PostedAt>
<EditAt>Thu, 21 Feb 2013 06:00:48 -0500</EditAt>
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<NewsItem contentIssues="false" id="24417" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24417">
<Title>How Do You Find Out If Your Startup Idea Will Float?</Title>
<Body>
<![CDATA[
    <div class="html-content">
    <p><a href="http://www.bootstrappist.com/wp-admin/bootstrappist.com/archives/how-do-you-find-out-if-your-startup-idea-will-float" rel="nofollow external" class="bo"><img src="http://www.bootstrappist.com/files/2013/01/4974020028_df23f13c3f_z.jpg" alt="Finding the right users to test your idea is an important step to figure out whether your idea will fly." width="576" height="383" style="max-width: 100%; height: auto;"></a></p>
    <p>I’ll be honest with you. <strong>You shouldn’t test the profitability of your startup ideas based on the feedback from a few friends.</strong></p>
    <p>I’ve heard from some of my friends who come up with an idea, ask me about it and then take my answer as a feedback that is tagged as a result in market research. The point is, although the idea appears to be good, feedback from friends like me doesn’t really indicate the potential of the idea to float. I’m not their potential user and that means I’m hardly the passionate user they are targeting. I’m just a random guy asked to test the “goodness” of an idea.</p>
    <p>It’s said that if you build something passionately to “<a href="http://gettingreal.37signals.com/ch02_Whats_Your_Problem.php" rel="nofollow external" class="bo">scratch your own itch</a>“, you’re most likely going to build something amazing. And this is totally true with a high chance of becoming very successful. Like Basecamp from 37Signals.</p>
    <p>But let’s say you are just trying to scratch someone else’s itch. How do you figure out if your idea will float?</p>
    <h3>Will My Idea Fly?</h3>
    <p>Market research is for big guys and it’s a boring routine that has failed many times. It’s not a part of startup.</p>
    <p>The key to figure out whether people will buy your idea (executed and packaged as a beautiful, useful product) is to test it out in the open even before you build the whole thing.</p>
    <p>And by testing it out, I am <span>not</span> saying:</p>
    <ul>
    <li>“ask” people verbally</li>
    <li>ask your friends or their friends</li>
    <li>ask your family</li>
    </ul>
    <p>I’m saying:</p>
    <ul>
    <li>
    <strong>find people who are relevant to your target market outside your friends’ circle</strong>: for instance, if you’re building an app for invoices, find people who are already using invoice apps or those who are still using traditional invoice software</li>
    <li>
    <strong>show them your interface and guide them through it</strong>: design the interface to a highly-usable level (no bare bones) and show them to these people to get their honest feedback</li>
    <li>then, depending on their feedback, <strong>build your product</strong>.</li>
    </ul>
    <p>This is work at the ground-level because you’re going to spend time seeking such people, getting acquainted with them and then asking them to spare some time for you.</p>
    <p>It takes a bit of time. <strong>You will have to network somewhat extensively to acquaint with such people. You will have to meet in-person with a bunch of folks and spend sometime with them showing your interface designs.</strong></p>
    <p>The benefits? I’ll list them out:</p>
    <ol>
    <li>
    <strong>Passionate users make the best testers</strong><br>
    Imagine this: you’re building an invoice app. I – your buddy – have very little experience in invoicing and the most I do is send invoices through PayPal. Then, there’s someone who isn’t your friend but who spends half his working time invoicing. Who is the better user and, as a result, a better “pre-beta” tester? The other guy is a “passionate” user. I’m just your friend who knows nothing – and so gives not a damn – about invoice apps.</li>
    <li>
    <strong>You’ll understand the real “itch” as against the guesstimated one</strong><br>
    Most of us just assume and guesstimate that X is a problem for a majority of the users. And we build based on that guesstimate. That’s not how you build successful startups. When you sit with a real user and show him the interface of your app (and guide him through the features), he’ll tell you what you missed. He’ll tell you what’s the most pressing need.</li>
    <li>
    <strong>You get to tweak your app better</strong><br>
    Going this route also means you don’t have to abandon your idea. You tweak your idea based on the feedback and finally, like a professional diamond cutter, you refine your idea to a level where it becomes insanely useful.</li>
    </ol>
    <h3>Why “Interface” / Why Not Prototype?</h3>
    <p>I deliberately avoided saying prototype because building a prototype is a waste of time until you get the feedback. And you can get a decently relevant feedback just through the interface of your app. If you’ve read GettingReal, you know how the emphasis is on designing the HTML pages first: that’s pretty much enough for the first feedback.</p>
    <p>Once you design your interface, you just walk the users through it. Don’t “sell” or boast about a feature. Just go through the functionality as if it’s a real app and let the features sink in.</p>
    <p>And then build your magnum opus.</p>
    <p>There are exception to the rule of “don’t ask/get feedback from friends/friends of friends.” It kicks in when friends/friends of friends are passionate and regular users too or when the idea relates to games, music, videos or other generic and popular market.</p>
    <p>Image by Flickr User: <a href="http://www.flickr.com/photos/konch/4974020028/" rel="nofollow external" class="bo">Ian McConchie</a></p>
    </div>
]]>
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<Summary>I’ll be honest with you. You shouldn’t test the profitability of your startup ideas based on the feedback from a few friends.   I’ve heard from some of my friends who come up with an idea, ask me...</Summary>
<Website>http://www.bootstrappist.com/archives/how-do-you-find-out-if-your-startup-idea-will-float/</Website>
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<Tag>entrepreneurship</Tag>
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<PostedAt>Thu, 21 Feb 2013 05:30:30 -0500</PostedAt>
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<NewsItem contentIssues="true" id="24420" important="false" status="posted" url="https://my3.my.umbc.edu/posts/24420">
<Title>Forget Silicon Alley. Stars Head to Houston for Pitch Contest</Title>
<Body>
<![CDATA[
    <div class="html-content">The Rice Business Plan Competition, set for April, is the biggest student competition of its kind -- and a symbol of Houston's thriving entrepreneurial side.<br><br><a href="http://da.feedsportal.com/r/158873433381/u/49/f/625555/c/34343/s/28cdb3dd/a2.htm" rel="nofollow external" class="bo"><img src="http://da.feedsportal.com/r/158873433381/u/49/f/625555/c/34343/s/28cdb3dd/a2.img" style="max-width: 100%; height: auto;"></a>
    </div>
]]>
</Body>
<Summary>The Rice Business Plan Competition, set for April, is the biggest student competition of its kind -- and a symbol of Houston's thriving entrepreneurial side.</Summary>
<Website>http://feedproxy.google.com/~r/entrepreneur/startingabusiness/~3/v9jSglrfN70/story01.htm</Website>
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<PostedAt>Thu, 21 Feb 2013 05:00:00 -0500</PostedAt>
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