Meet Lola Akinmade Åkerström ‘98, M.S. ‘02, award-winning visual storyteller, international bestselling author, and travel entrepreneur. Originally a geographic information systems professional, she eventually made the shift to rely on her passport and storytelling skills to travel the world. Her work has been featured in National Geographic, The New York Times, The Sunday Times, The Guardian, BBC, CNN, Travel Channel, Travel + Leisure, Lonely Planet, Forbes, and many more. She has collaborated with commercial brands such as Dove, Getty Images, Mercedes Benz, and National Geographic Channel, to name a few. Take it away, Lola!
Q: Tell us about your current job. What do you want Retriever Nation to know about you?
A: As an entrepreneur, I run the Stockholm-based creative storytelling agency Geotraveler Media and online academy, Geotraveler Media Academy, which runs photography experiences around the world and is dedicated to visual storytelling and helping the next generation of travel storytellers put the heart back into the craft.
I am honored to be one of Condé Nast Traveler‘s 2024 “Most Powerful Women in Travel.” I’m also an award-winning visual storyteller recently shortlisted for the Global Peace Photo Award and an international bestselling author.
My book, Due North, received the Lowell Thomas Gold Award for Best Travel Book. I am also the author of the international bestseller LAGOM: The Swedish Secret of Living Well, available in over 15 foreign language editions. My internationally acclaimed novel, In Every Mirror She’s Black, was a Good Morning America Buzz Pick, Apple Editors’ Pick, Amazon Editors’ Pick, Independent UK’s “Best Thought-provoking Story,” and was shortlisted for the Bad Form Review Book of the Year. My latest novel, Everything Is Not Enough, is an NAACP Image Award Nominee for Outstanding Literature, Jennette McCurdy Book Club Pick, and a Washington Post, Sunday Times, and Amazon Editors’ Pick, among others.
Q: What is your WHY? What brought you to UMBC?
A: My WHY really is to fight isolation within my sphere of influence by using my work to make people feel seen, heard, and acknowledged through cultural connection. But I didn’t always start out in the creative industry.
I started at Montgomery College, in Rockville, Maryland, a few days after I turned 16 years old. After a year, I transferred to UMBC to study information systems, while minoring in geography. I got my bachelor’s from UMBC at the age of 19.
Pictured left: Lola holding an issue of UMBC Magazine in the snow, next to a reindeer.
Q: What are some long-term takeaways from your years at UMBC?
A: My time at UMBC remains one of my most memorable life experiences—from joining the women’s rugby team and African Student Association (ASA) to getting into geographic information systems (GIS) through my minor in geography and meeting my favorite math professor, Manil Suri.
Q: What’s your favorite part of being a part of Retriever Nation?
A: UMBC helped tease out my passions and true career paths. Once I graduated, I went on to specialize in GIS, first as a programmer, and then as a system architect for 12-plus years before switching to my current career as a visual storyteller.
“My time at UMBC remains one of my most memorable life experiences.
Lola Akinmade Åkerström ‘98, M.S. ‘02
Many Nigerian parents have a cultural mindset that feels being a doctor, lawyer, or engineer means their children have become successful. Understandably, my parents were worried when I decided to freelance full-time as a writer and photographer. Ultimately, they both wanted me to be happy. Now they are my biggest fans.
As a storyteller, I have been featured on Condé Nast Traveler‘s 2024 Women Who Travel Power List. I was named one of the 2023 Most Influential Women in Travel by Travel Pulse, a 2022 Hasselblad Heroine, and the 2018 Bill Muster Travel Photographer of the Year. I was also honored with a MIPAD 100 (Most Influential People of African Descent) Award within media and culture in 2018, and with a Newsweek 2021 Future of Travel Award – Storytelling.
Q: How have you stayed connected with the UMBC community?
A: Through the lifelong friendships I’ve created in both the rugby team and African Student Association that has seen us through marriages and children too. I am still in contact with some of my former colleagues and fellow students from the geography department as well.
My days with UMBC rugby led me to form the Dayton Women’s Rugby Club, which previously had only a men’s team. I walked onto the field and said, “I’m here to help you start a women’s rugby team.” Their expressions were priceless. It became my international community in Dayton and the team went on to win their division and develop some of the best rugby players in Ohio.
I then went on to play for an elite team in Northern Virginia before relocating to Sweden.
Q: What’s the one thing you’d want someone who hasn’t joined the UMBC community to know about the support you find here?
A: Once a Retriever, always a Retriever. As an example, from taking Professor Manil Suri’s calculus class in 1996 to still connecting with him in 2024 over social media is a testament to the lifelong impact the incredible people I’ve met through my UMBC community have made on me.
Pictured right: Lola’s UMBC women’s rugby jacket.
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UMBC’s greatest strength is its people. When people meet Retrievers and hear about the passion they bring, the relationships they create, the ways they support each other, and the commitment they have to inclusive excellence, they truly get a sense of our community. That’s what “Meet a Retriever” is all about.
Learn more about how UMBC can help you achieve your goals.
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