As the Web becomes more and more commoditized, I predict that, with in-app purchasing sweeping across iOS, selling services on the Web will slowly move to the same approach. The only real way to make money on iOS nowadays is to give away a great product and then entice your users to buy in-app enhancements that will better their experience. You will begin to see this same behavior for Web services as time goes on.

iOS in-app purchasing is most closely equivalent to the Web’s freemium model system, where you offer a free service that’s more restrictive than a paid service you have ready to offer on demand, hoping that customers will upgrade when they’ve maxed out what they can do without paying. The major difference is that the Web’s freemium model has a recurring fee associated with the paid plan and in-app purchasing is a one-time fee to enhance a certain feature. The best example of in-app purchasing is buying gems in the wildly popular Clash of Clans. As a player of CoC, you can use Gems to better your base and defend against opponents. That company’s use of in-app purchasing was so successful that they just sold 51% of their company to Softbank for $1.5 billion.

Recurring revenue right now is the best way to build a sustainable business on the Web, but as in-app purchasing becomes more popular and more a part of our purchasing behavior, you may be able to make more money implementing a comparable system in your Web app, or opting for a mixture of recurring revenue and in-app purchasing.

I love the idea of being able to power up my experience using a service with a one-time charge. I can see it going something like this:

• I’ve come here to get feature X. Feature X is free and offers everything I intended to get out of using this service.
• The service then gives me feature X for free and prompts me that I can add feature Y if I pay a one-time fee of Z dollars. It may even be a business service where I have multiple users and now I’m being prompted to get features X and Y for all of my users. I like feature Y so much that I pay them Z for each of the users in the system.

It’s only somewhat new in iOS, but I don’t know any examples of it currently happening with Software-as-a-Service Web startups. If you can derive real additional value with feature Y, and feature X is great as well, then I believe that you can convince a lot of people to pay an in-web app fee. It may be especially intriguing to people who are wary of a recurring payment. Business models have always fascinated me, and this is something I may experiment with fairly soon.

The post Web Startups Will Move to In-App Purchasing on the Model of iOS appeared first on Treehouse Blog.

UMBC’s students are working to change the world. On December 3, a national day of giving, you can be a part of the change. Make your gift to one of these amazing projects today and you’ll give us a head start on our #GivingTuesday campaign:

You Can Make Clean Water a Right, Not a Luxury
Here in the United States, we don’t worry about having access to a hot shower or clean drinking water. Those are necessities, right? But for the people of Isongo, Kenya, they’re little more than a dream. UMBC’s Engineers Without Borders team is working to change that.

Help us change the world!

You Can Fill the World with Music
It’s well-known that listening to music can increase health, decrease stress and spread Retriever Fever. The Down and Dirty Dawg Band, a premier music ensemble from UMBC, wants to do all that . . . and more.

Help us make music!

You Can Stand Up for Equality
As states across the country, including Maryland, legalized marriage equality, we celebrated an important milestone for the LGBTQ community. But we’re a long way from true equality. So we’re working to bring more outreach and support programs to our campus LGBTQ community.

Help us change minds!

Make Baltimore the Most Generous City in America
#GivingTuesday’s mission is to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations like UMBC. This year, we’re partnering with a number of local organizations in our own #GivingTuesday effort, the “Bmore Gives More” movement.Our goal? To raise $5 million collectively in support of all of Baltimore’s amazing charitable and non-profit organizations.

We’re excited to announce the release of our latest course on the WordPress Track, Introducing How to Build a WordPress Plugin. In this course expert teacher Zac Gordon will teach you the basics of building a WordPress plugin, from the basics of How WordPress Plugins Work to Launching and Supporting a WordPress Plugin.

How to Build a WordPress Plugin

The post Introducing How to Build a WordPress Plugin appeared first on Treehouse Blog.

Pebble unveils developer tools that allow for motion- and gesture-tracking apps for its smart watch.

Smart watch maker Pebble unveiled updates on Wednesday to the software tools that developers can use to build apps for its wrist-worn device. The tools extend the watch’s capabilities and may put it in more direct competition with popular fitness-tracking devices like the Jawbone Up and the Nike Fuelband.

If you’ve been reading this site for awhile, then you know who Jeffrey Way is. He’s the man, the myth and the legend behind the stellar growth of Nettuts+ and an influential voice in the web development community. And now he’s tackling online education full steam via Tuts+.

We wanted to catchup with Jeffrey to see how his next great adventure is going. Let’s check it out.

In the last year, much of my energy has been put into the Tuts+ Premium program, and I’m really proud of what we’ve achieved.

I’m still around! I simply decided to adjust my priorities a bit. After building up and maintaining Nettuts+ for five years, I realized that I’d reached the limits of what I was capable of learning in that job. Staying anywhere too long is rarely a good thing, so I chose to step down as editor, and instead focus my attention on other projects.

In the last year, much of my energy has been put into the Tuts+ Premium program, and I’m really proud of what we’ve achieved. Though it’s been tough, we’re now at a point where we’re publishing well over 25 new courses every single month. We’ve released courses on everything from modern WordPress development, to Yeoman, to Ember, to Laravel testing. As I sometimes tease: if you enjoy Dreamweaver, then Lynda.com is a great choice. Otherwise, to instead learn the technologies that working pros use every day, Tuts+ Premium is a really fantastic resource. :)

Like I said above, mostly it came down to a personal decision. Life is too short to not experiment with new ideas and roles. So, having managed the site for over five years, the time was right to move on. You have to be careful about falling into a rut, sometimes.

Also, with you and Andrew at the helm, I felt that the site was in perfect hands to reach the next level.

The best education on the planet in this sphere is not exclusive to a cold brick building.

What’s particularly nice about online education is that it can be anything you want it to be. While traditional schooling has a tendency to force lesson plans (which I’ve never been a fan of, considering the price tag), when it comes to the online world, you’re in charge. You choose the path.

Do platforms like Tuts+ disrupt the traditional medium? I’d say the answer is a big fat yes. As I tweeted not too long ago, at this point, I can’t imagine an environment where I’d find myself recommending to my future child that he or she should attend university. Perhaps there are merits to the social aspect of college (questionable, though), but, beyond that, I see it as little more than an excellent way to start your life with masses of debt.

If your goal, specifically, is to develop for the web, then the answer is even more obvious. The best education on the planet in this sphere is not exclusive to a cold brick building. It’s widely accessible for free around the web. We’re very fortunate that our community (web development) is so incredibly open about documenting their trials and experiments.

I think we passed that point long ago. Outside of the incredible price tag, the problem with university is the same problem with all forms of traditional schooling: it mandates a “one size fits all” approach to learning. Maybe every eighteen year old doesn’t learn best by waking up at eight in the morning, sitting in a 200+ auditorium for ninety minutes, and then taking multiple choice tests. Gasp – maybe there are ways to learn that don’t fit some college’s rigid curriculum. You are not a bad person if you don’t fit this mold.

Really, though, it all comes down to what type of person you are. I was not a fan of my university experience; however, my personality type virtually guaranteed the experience I had. You might be different. If that’s the case, and you can afford the price tag of admission, then certainly nothing bad could come from it! In those cases, have at it, and use platforms like Tuts+ as a supplement.

Honestly, it can sometimes be a struggle. The key for me has been to leverage the community that I’ve personally submerged myself in. Twitter is amazing for this. By reaching for the leaders in the community, I can rest assured that they’ll bring their experience to the courses and material that I might not personally be as well-versed in.

In terms of choosing which courses to publish and what constitutes “real-world knowledge,” well that simply comes down to experience, I think. Generally speaking, I can often refer to the technologies that I, myself, am interested in learning more about. This includes everything from Ember to AngularJS (yes, both), to architecture, and everything in between. At that point, it simply translates to a process of choosing which developer is most qualified to teach those subjects.

Ahh, yes, I’ve written about these challenges myself many times, as well. There’s no denying that ours is an incredibly difficult industry. I’ve often noted that, if I knew how deep the rabbit hole went at the beginning of my development career, I’m not sure that I would do it again. I guess, from that perspective, my naivety was absolutely working in my favor back then!

I certainly don’t want to dissuade the newcomers in the audience. Instead, I’d simply recommend that they be prepared for the long-haul. Development isn’t something that you knuckle down and learn in six months (despite what some infomercials may say). It’s a non-stop battle, not too dissimilar from an RPG. Little by little, your skills level-up. But it’s a slow process. The key is to love it, and to never stop…even when you’re overwhelmed with frustration and confusion.

If you want to talk about sheer joy of development, I’ll happily put Laravel up against any framework.

Because Laravel makes PHP development fun! There was a period of time, not too long ago, when PHP and its community were, for lack of better words, hated. Seemingly, the headline joke of every day was one that related to how terrible PHP was. Let’s see, what new PHP-slamming blog article will be posted today? While some of these complaints are certainly valid, the truth of the matter is that much of what people hate about PHP has little effect on your average developer’s day-to-day workflow. In fact, most of that vitriol is rooted in the days of PHP 4. The language and community have come so far since then. It’s unfair to continue painting it with that brush.

If you want to talk about sheer joy of development, I’ll happily put Laravel up against any framework. Rails, Django, Express, you name it. Laravel has it all, too. Migrations, Active-Record implementation, clean syntax, testing facilities, elegant routing, etc. Every Laravel developer knows that feeling of realizing that a seemingly difficult task has been reduced to a single method call.

Need to cache a database query to improve performance? You can do that in one line of code. Want to work with queues, without the hassle of a background daemon? Laravel hooks up flawlessly with Iron.io’s push queues. No framework in existence makes it easier. What about things like writing a console command to deploy your application? Yep, with Laravel, we can arrange that in seconds, using custom Artisan commands and the remote component.

The reason why I’m such a cheerleader of Laravel is because I’m continually impressed by its capabilities. It never fails.

I suppose one argument is that it doesn’t affect those applications at all. Projects built upon CodeIgniter may freely stay that way. There’s no mandate that all applications must be upgraded to their nearest modern framework base! But, naturally, we’ll continue to see the decline of CodeIgniter. This is a certainty, and is specifically why I’ve stopped commissioning new CI courses for Tuts+ Premium. We’re interested in modern development; not technologies of 2008. While CodeIgniter was fantastic in its own right, the simple truth is that its time has come to an end.

Symfony and Laravel are the PHP frameworks of the new generation.

Pick one that feels right to you, and start building things. That’s all that matters.

Perhaps the question could instead be phrased, like so: “Despite the fact that many developers champion newer languages and frameworks, why does PHP continue to dominate, to the point of 80% market share?” Certainly, something must have been done right, yes?

What this all boils down to is that PHP has been around for a long time. It’s not “the new hotness.” It’s not overly sexy. But we get stuff done. I’ve never been more excited for what’s in store for the community and language than today.

But, sure, those other technologies are excellent, too. Pick one that feels right to you, and start building things. That’s all that matters. People focus too much on “us vs. them.”

I’m still here! Let’s stay in touch on Twitter. My username is @jeffrey_way.

In Conclusion

Thank you very much Jeffrey, for taking time to do this interview.