Go-to-Market for High Tech Product Companies
with Michele Perry
This presentation from local tech executive and angel investor Michele Perry will use the Go-to-Market (GTM) Pyramid to provide a framework for companies to evaluate and build their marketing efforts.
This session will be classroom style and will introduce the five different layers of the Go-to-Market (GTM) Pyramid. Attendees will gain an understanding of the importance of each layer and evaluate where their company is in their GTM journey.
A free lunch will be provided.
Michele Perry is a C-level technology executive with over 25 years of experience in areas including cybersecurity, cloud, big data analytics, healthcare IT, business intelligence, SaaS, and on-premise software and hardware. She has been involved in three IPOs (including Sourcefire and USinternetworking) and numerous company sales/mergers generating billions of dollars in enterprise value and investor returns. Perry has helped define, build, launch, market and sell dozens of products for businesses and consumers across more than 30 countries. She has an undergraduate degree from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School. She is a graduate of the Mindshare program for CEOs and has lectured at the Mid-Atlantic Marketing Summit, University of Maryland, Johns Hopkins University, and the AlphaTech and Mindshare programs. She also serves on the Cyber Advisory and Research Park Boards for bwtech@UMBC.