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Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
April 17, 2013
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11:00 AM
Here's a look at three entrepreneurs who have changed company names and the lessons they learned.
March 25, 2013
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5:00 PM
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
March 11, 2013
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12:30 PM
Social entrepreneur and educator Steve Mariotti on why naming your business is one of the most important decisions you’ll make.
February 27, 2013
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1:00 PM