Do you have a great idea or product in mind, but aren’t sure how to turn it into a valuable product? Then join us in the Commons 318 on Wednesday, April 12 from 12-1 pm. You’ll learn how to develop an idea into a scalable product that will reach the needs of your customer segment. We look forward to seeing you!
The challenge for many entrepreneurs is they focus on their technology and oftentimes forget to explain its true value in a way that provides a customer not only inspiration, but permission to make a purchase. In this discussion, we'll focus on how the good idea becomes an even greater product. Just what does it take to make the transition from a technology that is inspiring in its own right to an item that has true value to the right customer segment. And in walking through this offering, our takeaway is to embrace the customer voice in clear concise English with demonstrable value and benefit.
About Peter
From acceleration to
business incubation, from go-to-market programs in AgTech, MedTech and Cyber as
well as interaction with potential funding sources,
Mr. Ettinger is focused on the transition of the good idea to an even greater product.
As Executive Director of the Maryland Center for
Entrepreneurship he centers on not only
finding, but growing those companies that have the go-to-market strengths that will allow them to make a
real difference in their individual
segments.
Peter has held senior leadership positions in
both public and private companies: from
Johns Hopkins University Medical School working with MD and PhD students as they transition qualified ideas
from the bench to the bedside for both
the domestic and global marketplace to President of publically traded Document Security Systems where
he increased sales by 200% by the
restructure of its production staff, improving go-to market performance, and building an integrated sales
structure.
With numerous speeches and presentations
throughout the world, Ettinger is an
author of articles in the fields of authentication, verification and document security and has also received numerous
awards in the media and production
fields.