So you’re graduating and want a marketing career—tips from ad industry leaders
CMOs, creative and agency leaders share advice on how to break into the industry.
Creativity
View AllView All17 creative campaigns to know about today
See Joan Berlin’s racy ads for a personal bidet, Chelsea F.C.’s ‘Our House’ homage and Totino’s snack-dispensing freezer.
NewFronts and Upfronts
View AllNetflix upfront focuses on new ad tools powered by audience data and AI
Netflix gave incremental updates on its ad tech, and showed off new shows at its upfront.
Featured
DANG’s Karan Dang on why founder-led marketing is the future
Karan Dang, co-founder and CEO of brand consultancy DANG, writes about how trust in personalities translates directly to purchase behavior.
How one influencer campaign can power an entire marketing engine
Influencer content and AI-powered tools are driving cross-channel campaigns—from social to CTV to DOOH—while boosting ROI and breaking down silos.
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
The in-house shop employed more than 80 people.
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Casamigos, the tequila brand that soared to success behind the charisma of co-founder George Clooney, has a whole new cast on board.
All Access exclusive—How this year’s ad job losses might foreshadow a recession
U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.
22 creator marketing experts share advice for emerging B2B talent
Creator marketing experts advise a new wave of B2B talent entering the industry.
Trump Tariffs & Global Economy
What the new China tariff flip-flop means for brands
Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllMoms want safer social media—5 ways brands can deliver
Mothers are demanding safe, transparent and respectful online experiences.
DANG’s Karan Dang on why founder-led marketing is the future
Karan Dang, co-founder and CEO of brand consultancy DANG, writes about how trust in personalities translates directly to purchase behavior.
Marketers must learn how to sell to AI, not humans
AI agents are forcing marketers to rethink everything from product development to media planning to influence automated choices
Marketer’s Brief Podcast
View AllHow smartphone marketer Nothing creates viral earned and owned moments to build its brand
Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
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