“UMBC: An Honors University in Maryland” continues to serve the institution well, but digital media has dramatically transformed the world of communications since the wordmark’s development in 1995. The current mark sometimes limits our ability communicate the brand effectively with a consistent look. UMBC’s 50th anniversary and new campus entrance provide a great opportunity to add an icon to our graphic identity system, which will allow greater flexibility. We have spent the past year developing and testing icon options with the campus community that included early versions at last August’s University retreat and a revised set at the campus-wide Strategic …