One of UMBC’s top revenue-generating technologies has just been licensed for the third time, this time to GE Healthcare. This demonstrates that the University’s strong efforts to commercialize its research are paying off. “UMBC benefits from technology transfer not just in measurable dollars from licensing revenue but also by building relationships with companies,” said Wendy Martin, director of technology development at UMBC. The technology allows companies to use an external sensor to measure a range of environmental factors including pH, oxygen and carbon dioxide levels in cell culture. The sensor peels and sticks to the inside of the plastic or …