What makes UMBC offerings in the arts and humanities unique? Why might you choose to attend a UMBC theatre performance, humanities forum lecture or arts exhibition? And, perhaps most important, what does the arts and humanities experience at UMBC feel like? Those are some of the questions that a committee of from UMBC’s Office of Institutional Advancement (OIA), the provost’s office and the College of Arts, Humanities and Social Sciences (CAHSS) started asking last year. Beginning today, the results can be seen in a new branding and marketing campaign that reflects—and sets expectations of—the experience at UMBC. The most noticeable …