Is your company and product message on target?  Do your potential buyers care about what you are selling?  Do they actually get it?  Does your message sound just like the competition?

These and other important questions will be answered at this E2E Session as the criteria for making a good value proposition are shared.  Start-ups often devote too much attention to the features of their offerings rather than their benefits.  This session will identify the best practice approaches to creating a value proposition that resonates with your buyers so that you can deliver strong value-based messages that produce sales and satisfied customers.

You will also see several before and after examples of actual company value propositions and hear why the dramatic changes were needed!

Attendees must register with Jeremy Johnston (jeremyjohnston@umbc.edu).  A free lunch will be provided.

ABOUT LIZ SARA

Liz Sara has more than 25 years of experience in the regional high tech community as an entrepreneur, business leader, angel investor, and arts advocate. In 2001 she founded Best Marketing, LLC to provide early stage companies with strategic marketing, PR, and business development services.  She is frequently invited to address audiences of business executives on topics related to marketing, entrepreneurship, and angel investing.