Search engine optimization (SEO) is the process of optimizing your website and delivering relevant content in order to achieve a high ranking in search engines for your target keywords. SEO is not the same as it was years ago. You cannot launch just any website, throw up mediocre content, build a few links and expect to rank well. You must publish high quality content and be smart about how you incorporate target keywords throughout your website.

During this presentation we will discuss how Google and other search engines look at your website and content during a search to determine ranking. We will review how to identify target keyword phrases, where to place them on your site and also look at other factors that influence rankings including mobile and social.

The E2E (Expert-to-Entrepreneur) Speaker Series is bwtech@UMBC's new monthly program where companies can get together and discuss the problems plaguing them with an expert in the field over A FREE LUNCH.

ABOUT THE EXPERT:

Sharon Manderson, Principal at Smart Solutions has spent her career in website and custom software development including database design and software project management. She is responsible for the reliability and performance of web projects and operations and is hands-on with infrastructure, systems and operational processes. Sharon guides clients through kickoff to launch facilitating communications and ensuring all project deliverables meet or exceed expectations. Sharon stays connected by actively participating in profes-sional groups, presenting at industry events and publishing articles on all topics web related. She spends much of her day at Smart Solutions driving the companies’ strategic direction, providing customer support and making sure her team has what they need to remain productive, motivated and on top of their game.