The University of Maryland, Baltimore County (UMBC) has launched a new web site that designers hope will enable the university's students to give prospective Retrievers a sense of what its really like to go to school there. "College.Be" came out of creative meetings between Ed Neenan, marketing director, Dept of Information Systems, Mark Neustadt, Neustadt Creative Marketing and UMBC's Creative Director, Jim Lord.

"Essentially, our purpose for going in to this was marketing. This site was developed primarily to appeal to prospective students and we needed to find a way to communicate the social world of UMBC. With the new technologies availabile in this day and age, it just made sense to try and use social media as a way to convey what life is like on UMBC's campus," says Mark Neustadt.

Source: Ed Neena, UMBC
Writer: Walaika Haskins