Full Title: Design + Paper! Two things commonvision loves! Viking is a paper...

Design + Paper! Two things commonvision loves!

Viking is a paper brand sold through Office Depot. They just released this new logo design which pairs clunky text with cute doodles. I think the use of doodles is very well executed, especially on the packaging, and balances out the heavy text with a bit of whimsy.

More examples of how this design is being utilized:

Click to watch a video advertisement

I found this on one of my favorite sites: Brand New