By: Bruna de Padua
Photo Credit: Zach Seidel
Zach Seidel is the Director of Digital Media for UMBC Athletics, and he also teaches in the Media and Communication Studies department. He has been part of the UMBC community for so long that the campus almost feels like a second home to him. His parents both graduated from UMBC, so he grew up hearing about the school and going to different events. His personal connection to the university grew even stronger when he started interning in the Athletics Department during his senior year of high school in 2007. What started as a simple internship eventually turned into a huge part of his life and career, and he still enjoys being surrounded by the energy and excitement of college athletics.
Zach completed his B.A. in Media and Communication Studies, added a minor in American Studies, and was part of the Honors College and the Humanities Scholars program. He has always been the kind of person who pays attention to how stories are told and how people interact with media. That curiosity naturally led him into studying media at a deeper level. Later on, he chose to pursue an M.S. in Human-Centered Computing because he became fascinated with the way technology and design can shape people’s experiences. It was the perfect blend of creativity, communication, and innovation, and it helped him develop a broader perspective on digital media and the ways people use it.
At UMBC, Zach teaches MCS 316, which is the sports broadcasting course. A lot of students come into the class thinking broadcasting is mainly about pointing a camera at the action and letting things run, but he loves showing them how much more goes on behind the scenes. Broadcasting a game means planning every detail, organizing people and equipment, communicating constantly, troubleshooting problems, and working under pressure. Even though it can be intense at times, he enjoys watching students build confidence and learn what it takes to create something that looks smooth and effortless to the audience. He hopes his students leave the class with a real appreciation for the effort and teamwork that go into producing live sports.
In his professional role with Athletics, Zach works in a field that never stops changing. Digital media grows so fast that there is always a new tool, trend, or idea popping up. That is one of the things he enjoys most because there is always something exciting to learn. Whether it is new camera technology, new ways to reach fans online, or creative approaches to storytelling, he makes an effort to stay ahead of the curve. One of the moments he is most proud of is seeing one of his former students win an Emmy. For him, it is a reminder that teaching goes far beyond the classroom. When his students go on to do amazing things, it feels like he gets to share a part of that accomplishment too.
Looking towards the future, Zach is happy to keep teaching and continuing the work he loves. He is always open to exploring new ideas, especially when it comes to innovations in digital media and sports production. He believes the field will keep evolving in ways that surprise everyone, and he enjoys being part of that change rather than just watching it happen from the outside.
Above everything else, the best part of working at UMBC for Zach is the students. He enjoys their creativity, their willingness to try new things, and their genuine excitement about learning. Being able to guide students, support their goals, and watch them grow is what makes his work meaningful. For him, UMBC is not just a workplace. It is a community he cares about and a place where he gets to make an impact every day.