"..People ghettoize and conflate creativity only with art and artists. The way I define creativity is that it’s about toggling between wonder and rigor to solve problems. Asking “what if” questions, being audacious, in awe, pausing and encouraging curiosity is all about wonder. Discipline, time on task, and focus is the rigor. Creativity is not doing whatever you feel like—it requires the wonder and the rigor." (Fast Company, 31 May 21)