In the coming months, we will have opportunities to write messages and tell stories about community and impact that will be used in communications related to events, solicitations, and documentation of Dr. Hrabowski’s final year at UMBC. Because we will need language and visuals that will be helpful both for institutional messaging as well as community-driven events and solicitations and because we aim to create a consistent experience for all of our audiences, we have created a selection of themes and design options for use in the predicted range of communications.
Through these elements, we hope to strengthen the ideas that:
- Our community is prepared for this transition, and always has been. Dr. Hrabowski has empowered us all to co-create UMBC from the beginning of his tenure.
- Our community is filled with gratitude for Dr. Hrabowski’s leadership and the impact he’s had on UMBC. Our community is very much built around that gratitude.
- UMBC is a vibrant community of caring, empowered people who are dedicated to an important mission. UMBC is a great place for our next president to make a difference.
The language and graphic elements in this toolkit will allow for flexibility across uses, letting us focus on what matters most – telling the story of Dr. Hrabowski’s impact, and how we, as a community, are ready to carry on UMBC’s mission for years to come.