The sun is shining, classes are almost over, and the campus is buzzing with excitement about our new soon-to-be graduates. As you're working on marketing, communications, and other outreach to your audiences, don't forget the UMBC Brand & Style Guide is here to help you!
People throughout our campus communicate with a variety of audiences for a wide range of reasons – from recruitment of students and faculty, to feature and news storytelling, to department websites, to day-to-day business emails. While our efforts as individuals may at times seem independent of the University as a whole, each is an important part of UMBC’s story, and a reflection of how the world sees us.
The use of common themes, thoughtful image composition, and a shared tone by campus communicators can help our audiences experience UMBC as the inclusive, welcoming community we know it to be.
Check us out at http://styleguide.umbc.edu for everything you need related to UMBC brand, graphics, inclusive language, campus styles, tips for video and photography, social media guidance, and more.