Since we're all in the business of sharing the wonders of UMBC and its community with the world, it's important to make sure we're representing our people and places in the most accurate way possible. It can be all too easy to hit "send" or "publish" without fact checking, but the reality is that names -- and conventions surrounding them -- change all the time.
With that in mind, here are three areas of the Brand & Style Guide that can help you make sure you're ahead of the game in the "crossing t's and dotting i's" department...
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Colleges, Departments, and Locations
As UMBC continues to grow, so does the list of colleges, academic departments, and affiliated spaces we need to reference. On this page, we've got some guidance for how to use certain names, or where to find more info.
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Once a Retriever, Always a Retriever
Alumni of UMBC are everywhere (even among this group!), and it's important to show how proud we are of our graduates. One way to do that is taking the time to follow alumni notations when we talk about Retrievers near and far. This page has all you need to know about how to notate grad years and majors.
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Inclusive Excellence on an Individual Level
UMBC prides itself on being accessible and welcoming to all. So, it's incredibly important to stay up to date on inclusive and affirming language. This page has some of the basics, plus resources beyond to help us all get up to speed on these topics. This page is always evolving, as it should!
Thanks for tuning in and -- more importantly -- for taking such great care with your work! Questions? Contact me at jogrady@umbc.edu.
