Keys to Success: Personal Branding
Learn How to Brand Your Unique Value Proposition
Whether you are job seekers and/or setting up your side
hustle on knctrr, you need to develop your personal brand.
In fact, you already have a brand--the question is are you
managing it to your full advantage.
A personal brand is a combination of your image and reputation. How you conduct and present yourself daily forms the foundation of your brand. It is the perception of you held by the external world. It is the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiates your unique promise of value from your competitors. It helps those who are assessing you to determine if they should hire you or do business with you.
In this workshop, we will dive into your idea to more clearly define the problem, your customers or users, the solution, and value proposition, and start the process of building a narrative. As you grow, ideally you always come back to your "why" to guide your decision making - hopefully, at the end of this session, it will be very clear for you.
Event address for attendees: https://umbc.webex.com/umbc/onstage/g.php?MTID=eb9421543d9aa545a0b45ba258ff86497
Event password: gJ9uP7Uepf2Presented by UMBC Alum:
14' Cultural Anthropology
Kelsey is also starting Kreatiiv Co., a collaborative community to build product and branding strategy skills for people who want to turn their ideas into action.
"Think globally, act locally, and create strategically
(that's my motto)."
"By day, I combine human centered design, technology, and equity as a product manager and designer. I use outstanding design to change the world."
"Thematic interests include social innovation, health, public policy, social justice and equity, urban development, human rights, and sustainability."
Portfolio: kelseykrach.com, Blog: tropikels.com
Please note: UMBC is committed to creating an accessible and inclusive environment for all faculty, staff, students, and visitors. If you would like to request accommodations (e.g., ASL interpreters, captioning, wheelchair access, etc.) for this event due to a disability, please notify us at least two weeks prior to the event. Requests received after that time cannot be guaranteed, but we will do our best to make arrangements for program access. Please contact the event host (firstname.lastname@example.org) with your specific request and be sure to include the event title, date, and time.