Name: Bradley Ingram
Internship, Co-op or Research Site: Burson-Marsteller
Position Title: Intern
Major(s)/Minor(s):Political Science and Media and Communications Studies
Work Term:Summer 2017
Tell us about your internship, co-op, or research opportunity, including your day-to-day responsibilities.
I am working with the leading global public relations firm, Burson-Marsteller, as a participant in their Harold Burson Summer Internship (HBSI) program. I am specifically working with their firm's grassroots communication subsidiary firm, Direct Impact, who supports clients with localized public relations interests across the country. My work really varied, but usually included tracking media postings, preparing briefings, and coordinating national events with our regional field teams. The HBSI program also provided training opportunities to learn more about the public relations industry and the firm's varying practices, so I got to sit in on a lot of trainings.
Describe the process of obtaining your position. When did you hear of the position and submit your application?
I attended a job and networking training through my fraternity, Pi Kappa Phi, at our annual officer leadership training. There I met a former participant of the Harold Burson Summer Internship (HBSI) program who told me more about the application process. I then visited their website and applied online. Human Resources contacted me and set up several interviews. I actually submitted my application in late January.
What have you enjoyed the most about your position or organization?
The positive office culture and the support I have gotten from co-workers to give me a stronger understanding of the public relations industry and the work done by a global public relations agency. Everyone was very open to talk and grab coffee so I could ask them for advice. A unique part of the Harold Burson Summer Internship is that I was assigned a mentor who was a junior-level associate who I worked closely with on all my projects, which really helped me get more comfortable with the office and work.
How do you believe you have made an impact through your work?
I have learned that the public relations industry is fast-paced and with many clients needing help at the same time. I believe I have been able to support co-workers by taking on client work and doing my best to be current on the industry to ensure timely and polished products for clients.
What advice would you give to another student who is seeking an internship or similar experience?
Talk to professors and students in your field of study.
Get involved with student organizations as they are a great resource to meet other students pursuing professional work and they give you experience in working with a team.
Don’t hesitate, just apply! Do not think that you are not ready for a position. I did not think I would get this internship, but I presented myself well and just went for it.
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